17 November 2022 at 15:06 Sponsor gives advertising space to Amnesty during the soccer World Cup Elkjøp does not want to be a visible sponsor when TV 2 broadcasts matches from the soccer World Cup. The company offers Amnesty to take over the advertising times. This is what Elkjøp’s communications manager Madeleine Schøyen Bergly tells VG. The move means that the electronics chain will still pay for the advertising spaces they had planned on TV 2’s platforms, but without marketing themselves. – We have invited Amnesty to fill these. This means that Amnesty will be visible during the championship on TV 2, so that their message is heard in a good way. We chose to enter into a dialogue with Amnesty during the discussions about what would be the right thing to do in the decision to sponsor the WC broadcasts or not, and have had a long and good dialogue with them, says Bergly. Amnesty is an international human rights organization. They have been working for a long time to improve conditions in Qatar. The host nation for this year’s World Cup finals in football has for years been criticized for a lack of human rights, poor treatment of guest workers and its laws banning homosexuality in the country. (NTB)
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