The case in summary The Olympic outfits from the Lillehammer Olympics in 1994 are experiencing a retro boom, with increasing interest and demand. Shop owner Espen Andreas Borgersen rents out the iconic gray and pink Olympic jacket for NOK 500 for a weekend. Fashion expert Ingeborg Heldal confirms the retro trend and says that people have taken back the retro ski style. The knitting manufacturer Dale of Norway has relaunched the well-known Olympic knitted sweater from 1994, and has sold over 1,200 sweaters since October 2023. Almost 2,000 items of clothing and items from the Lillehammer Olympics are for sale at Finn, several of which cost thousands of kroner. Fashion columnist Anders Kemp believes that the optimism for the future and the playfulness of the design is the reason why the Olympic style is back. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. For 16 days in February, a rare winter adventure unfolded. The fire flickered and reminded of the Olympic spirit, “See the fire light” sounded over all the loudspeakers, and the Olympic team kept people warm in the winter cold. And Norway got its national heroes for eternity: Johann Olav Koss won three golds on ice skates, Bjørn Dæhlie won five miles with mucus on his face, and our alpine heroes took a triple victory and danced the waltz in the stadium. But it is not only the sporting highlights that are remembered. Because do you remember the Olympic clothes? – Retro boom At the Forza second hand shop in Hamar, Olympic outfits make up a large portion of the clothes they have. – We are certainly seeing a retro boom. I notice that there is increasing interest, and both clothes and effects from the Lillehammer Olympics are highly sought after, says owner Espen Andreas Borgersen. RETRO: Espen Andreas Borgersen shows off the well-known jacket that both volunteers and King Harald wore. Photo: Anders Bakkerud Larsen / news His personal favourite, and that of many others, is the gray and pink Olympic jacket that both royalty and the general public wore for the two weeks in February. – I think of King Harald as soon as I see this. It is very classic and is in high demand. The jacket is for rent and not for sale, he rents out the jacket for NOK 500 for a weekend. Watch the reporter try on different outfits from the thrift store here! Do you want to know why the Olympic song Se ilden lyse was scrapped? Read the case here. Baggy and colorful outfits Olympic fashion is back and has left a timeless footprint, says fashion expert and KK editor Ingeborg Heldal. NOSTALGIA: Ingeborg Heldal loves Olympic fashion and remembers with a smile. Here she is wearing an outfit from 1994. Photo: private – There is no doubt that there is a “retro boom”. You can see that if you only travel on a slalom hill. People have brought back that retro ski style. Heldal elaborates: – This applies both to the full suits, which perhaps historically you associate a little more with the 80s, or the slightly more baggy, colorful ski outfits which are, after all, the 90s and of which the Lillehammer Olympics are a representative. EDITOR: Ingeborg Heldal thinks we should bring out the Olympic clothes again. She has many memories from the 1994 Olympics, when she was 20 years old. Photo: Julia Marie Naglestad / news See also: Relive the magical winter games here! Jacket with Eastern Bloc style Anders Kemp, fashion columnist and D2 leader, highlights, like the shop owner in Hamar, the gray jacket as a highlight. – I like the iconic jacket, the gray jacket with pink details, which is a bit Eastern Bloc in style, it has a future optimism, with a graphic motif, and the shock pink. It looks damn good now too. But he has several favourites, especially from the athletes’ outfits. – I think it is impossible not to think about what was going on in the Viking ship and Johann Olav Koss in a tight-fitting, intensely red, shiny suit. It is a kind of icon for the Lillehammer Games. And even in the pictures now, he looks like a Marvel superhero. HERO: Johann Olav Koss became the biggest hero at the Olympics in Lillehammer in 1994 with three golds. Anders Kemp believes his skating outfit is iconic. Photo: Lise Åserud / NTB Sold out knitted jumpers The knitting manufacturer Dale of Norway has relaunched the well-known and beloved Olympic knitted jumper from 1994, and says that they are experiencing very high interest. – We relaunched the 1994 sweater in October 2023 and have since sold over 1,200 sweaters, just on our online store. In addition, our retailers also experience great demand for the sweater, says marketing director Christine A. Madsen. She goes on to say that the sweater has been sold out several times during the period, and it is currently sold out for most sizes. . – This shows that the design from the 90s stands up and that the quality of the old sweaters is just as good, 30 years after the previous launch. How much money do you think Lillehammer has set aside for the Olympic anniversary? The answer might surprise you, read the story here: POPULAR: Knitted sweaters from the 1994 Olympic year are selling like hot cakes. Photo: Ingrid Lindgaard Stranden / news Future optimism and playfulness Also in Finn there are objects related to the Olympics in Lillehammer. Almost 2,000 items of clothing and items from the games are for sale, such as thermoses, dolls and pins. Several of the garments lying outside cost thousands of kroner, such as the gray and pink jacket. So why is the Olympic style back in full force? Anders Kemp has some thoughts: FASHION COLUMNIST: D2’s Anders Kemp believes that future optimism and playfulness are some of the reasons why Olympic clothing is popular again. Photo: Nils Vik – I think it is the optimism of the future, that it is the world before the terror of 11 September, before the world becomes unsafe again. And there was a great playfulness in the design. Suddenly you could make colorful prints on technically expensive sportswear, which I think the young people think is really cool now again. Should we then mark and celebrate the 30th anniversary of the Lillehammer Olympics? Absolutely, says Ingeborg Heldal: – I’m rooting for that retro wave, with the Olympic outfits. Glory, it’s been 30 years since the Lillehammer Olympics. Of course we have to show off the old outfits and be a bit retro! Read other stories about the Lillehammer Olympics here. Hi! Do you have any thoughts about the story you just read? 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Retro boom for fashion from the Olympics in Lillehammer – news Innlandet – Local news, TV and radio
