Record sales of colorful Bunads shirts – news Rogaland – Local news, TV and radio

– It hurts me a little when people start experimenting with such a beautiful garment, which has had traditions for so long, says general manager of Norske bunader in Stavanger, Tove Holzmann. Spring is on its way. It also means the time for 17 May and confirmation. Last but not least, the bunad will come out again after a few months in winter hibernation in the wardrobe. Inger Sofie Kristiansen (left) and Solveig Hodne Riska (right) are satisfied with their combination of blouse and shirt. Photo: Thomas Ystrøm / news Maybe the bunad’s shirt has a red stain from a little too much ketchup on the May 17 sausage, or maybe it came from the red sauce on the rice cream on Christmas Eve. Growing trend This year, the shop Embla bunader in Stavanger has sold a record number of non-traditional bunad shirts. Managing director Marianne Lambersøy believes it is a trend, and believes that those who make the trip to Stavanger city center on 17 May this year will be in for a surprise. But that people who jump on the trend will hear it. – When you go with something non-traditional, you almost have to expect people to have an opinion. We are talking about long traditions, says Lambersøy. Marianne Lambersøy has a warning for those who want to buy colorful and flowery bunad shirts: – You can expect to hear it, she says. Photo: Thomas Ystrøm / news The shirts differ from the traditional shirt, with colours, patterns and fabric. – It becomes even more personal, and you make it unique when you put the colors together yourself, she says. Solveig Hodne Riska has this year bought a blue patterned shirt, which she will wear during her Rogaland Bunad. – Last year I got scolded because the scarf didn’t belong. There is always someone who has an opinion, but I will be able to stand by that, because it is so nice, says Solveig Hodne Riska. This year, Solveig Hodne Riska is replacing the white linen shirt during the Rogalandsbunad. Photo: Thomas Ystrøm / news Thinks history will start to disappear Inger Sofie Kristiansen at Embla bunader at Kvadrat is also one of those who have chosen a non-traditional bunader shirt. She has put her Lundeby bunad together with a pink shirt and a scarf around her neck. – Those who absolutely must turn over in their graves. Fortunately, there will perhaps be some rotation there, she says. Marianne Lambersøy (th) takes pictures of models wearing what she believes is this year’s bunad trend. Photo: Thomas Ystrøm / news At Norske bunader in Stavanger, everyone has chosen traditional linen shirts for the bunad this year, although they also sell silk shirts. – I think it should be strict because the bunade is expensive. If you experiment too much, the value and history will start to disappear, says Tove Holzmann. Nevertheless, she has noticed that it has become popular to replace the traditional linen shirt. Tove Holzmann thinks the bunad should be paired with a traditional shirt. Photo: Thomas Ystrøm / news Losing its impact as cultural heritage – We would recommend people to use their bunad as it has traditionally been used, says Camilla Rossing, who is head of the Norwegian Institute for Bunad and Folk Costume. Camilla Rossing herself has a belt stack from East Telemark. Photo: Privat There are several bunads where there has been a tradition of other types of shirts under the bunad. Here, the belt stack from East Telemark is an example. Rossing thinks it may have spread to other areas where it is not common. – The bunad becomes more personal, but it loses part of its effect as a cultural heritage, if everyone experiments with their bunad, she says.



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