The case in summary: • The prices of 2.3 million items increased in October, according to Prisjakt.• Almost 1 million of these items increased by more than 10 percent.• The price increase occurs to give the illusion of greater discounts during Black Week.• The stores are required by law to show the lowest price the product has had in their store in the last 30 days.• Consumers expect the offers to be at almost half price during Black Week, but a good offer is only 7 percent.• The Consumer Council and the Norwegian Consumer Authority warn against missing or unrealistic preliminary prices. The summary is made by an AI service from OpenAI. The content is quality assured by news’s journalists before publication. Christmas is just around the corner and wish lists have started to take shape. In just a few weeks, the queues for the shops will be long and winding when the biggest shopping event, Black Week, in the country kicks off. – The stores will have a high preliminary price to compare their discounts during black week, says Norwegian manager Christoffer Reina in Prisjakt. Photo: Snorre Tønset / news The offer advertisements have already started to flash, on screens and in the streets. New record for legal scam prices, says Norwegian head of Prisjakt Christoffer Reina. – Now the prices are on the way down to appear as good offers during the discount hunters’ festive month, says the price expert. Legal deception In October, the prices of 2.3 million items increased. And nearly 1 million of those items increased by more than 10 percent, according to the price and product comparison service. – There are an extremely large number, and unfortunately a record high number, since we started doing the surveys in 2017, says Reina. The stores will advertise with as big a discount as possible when the offers during Black Week are to attract buyers. That’s why they raise the prices. Categories and price increases in October Computers & Accessories: 52.1% of all products have increased in price. 14.3% of prices have increased by more than 10%. Household appliances & white goods: 39.7% of all products have increased in price. 22.9% of prices have increased by more than 10%. Games & Entertainment: 38.6% of all products have increased in price. 9.5% of prices have increased by more than 10%. Vehicles & accessories: 38.4% of all products have increased in price. 10.1% of prices have increased by more than 10%. Audio & video: 37.6% of all products have increased in price. 10.5% of prices have increased by more than 10%. Telephone & GPS: 35.1% of all products have increased in price. 15.7% of prices have increased by more than 10%. Home and household: 35.1% of all products have increased in price. 17.6% of prices have increased by more than 10%. Clothing & Accessories: 29.8% of all products have increased in price. 18.3% of prices have increased by more than 10%. Beauty & Health: 27.2% of all products have increased in price. 13.4% of prices have increased by more than 10%. Sports & outdoor activities: 23.7% of all products have increased in price. 14.2% of prices have increased by more than 10%. The figures come from Prisjakt’s monitoring of more than 6.5 million prices in Norwegian from 1 October to 1 November this year. And the reason they do it already in October is because it is required by law that the shops must display the lowest price the product has had in their shop in the last 30 days. – As long as the shops stay within this 30-day deadline, they are free to have increased the price before lowering it again to show a good offer, explains the price expert. Expectations too high Those who will be shopping during black week have an expectation that the offers will be at almost half price during the sales week, according to the Prisjakt manager. Many people use Black Week to get their gift shopping done. Photo: Gorm Kallestad / NTB But it is far from the offer you actually get. When they have compared the prices with how the offers actually turn out, they come to the conclusion that a good offer is just 7 per cent. – If things are 7 percent cheaper than other days of the year, then they are actually good deals, Reina reminds. Check the preliminary price In order to avoid being deceived by the tempting discounts, it is important to be aware. At this time last year, the Consumer Council came up with several tips you can keep in mind when shopping. Director of the Norwegian Consumer Protection Authority, Trond Rønningen. Photo: DAG JENSSEN / DAG JENSSEN The then director of the Consumer Protection Authority, Trond Rønningen, also explained that several offenses committed by the stores are also discovered. – Lack of advance pricing, or use of advance pricing that is not real, has been among the most common offenses the Consumer Protection Authority has uncovered in connection with Black Friday, Rønningen said. Tips and advice for Black Friday Check the price history to make sure that you get a good offer and that the previous price is real. If you find a good offer, you must check whether you can find the item at a better price elsewhere. Feel free to use online price comparison services. Think carefully before you buy goods in installments – then you will lose the offer in interest costs. Use a payment card when shopping online to protect yourself against fraud. Save on receipts. Even if you buy on sale, you retain your right to complain, and the right to complain about the product. Source: Norwegian Consumer Protection Authority Exchange instead of offer As a counterweight to the pressure to buy and the consumer community, DNT organizes Young Exchange Day on the last Friday in November. The interest in Green Friday is both about people wanting to spend less money, and that many people want to live more sustainably, says the leader of DNT young Benedicte Sivertsen. Photo: Silje Bithammer Harbor Green Friday is organized all over the country as a counterpoint to Black Friday. The idea is that you can exchange clothes and outdoor equipment you don’t use, instead of buying new ones. – Every year I think that this year the stores have perhaps come up with something better than contributing to buying pressure with bad sales offers, but then the shopping spree continues on Black Friday and throughout November, said Benedicte Sivertsen, head of DNT young about the event last year. Published 07.11.2024, at 20.48
ttn-69
Record prices that will deceive consumers just before this year’s black week – news Buskerud – Local news, TV and radio
