“I have actually swallowed my last influenza camel”. Influencer and psychologist Johanne Refseth, also known as @psykolog.med.sovepose, writes in a post on Instagram. “This time Vixen hasn’t changed her mind”, now continues. The Vixen Awards is a selection of Norway’s best influencers and social media profiles in 17 different categories. The nominations are now ready, and this week the jury had its first meeting. But Refseth is strongly critical. She believes the Vixen Awards will connect the participants to a system that mediates contact with advertisers. “And for those of you who don’t know what information we as profiles sit on, it’s no small thing. Here you can see who follows us, where they live, the distribution between genders, how many people see, like and comment on the posts, which posts people like a lot and which they like less. Who has commented etc etc. Gold for someone who lives by matching advertiser and product in other words”, writes Refseth in the post. Photo: Skjermbilde/Instagram/@psykolog.med.sovepose – Can make many insecure Part of the nomination is that influencers and influencers in many different categories nominate themselves – and others. Now those who proceed in the nomination have received an email from Vixen asking them to register vital data about their accounts. Not at Vixen itself, but at Inszpire.me. Inzpire.me is a marketplace that makes it easier for brands to get in touch with and carry out paid collaborations. And it is this connection that Johanne Refseth finds objectionable. Johanne Refseth belongs to a group of influencers and front figures in social media such as Veks – those who use social media to spread knowledge from their own professional field. Photo: Johanne Refseth s Refseth, who herself has 78,000 followers on Instagram, and who has also published books, believes many may experience pressure when Vixen combines such a commercial player with the opportunity to compete for a Vixen Award. – The problem is that the question about registering with Inzpire.me comes in the same email as the one from which you learn that you have been nominated for a Vixen award. And one will wonder if you should do it, or if you will be punished in some way if you don’t do it. She is particularly worried about very young people who receive the e-mail from Vixen, and who feel the pressure to register. – There is pressure and uncertainty about how voluntary this actually is. And the young people may not want to know the consequences of registering. Nutritional biologist and food scientist Marit Kolby is also nominated for the Vixen Awards. In a story on Instagram, she shares Johanne Refseth’s post. Photo: Screenshot/Instagram/Marit_Kolby Registering information about the influencers Today there are 20,000 profiles that have registered on the platform so that they can be more easily discovered by relevant brands that connect influencers to advertisers. On Inzpire.me, the influencers register how many followers they have. Where do they live, how old are they and so on. Brand producers can find the influencers who do best – and make contact. The business was started seven years ago, and this summer it was acquired by Schibstedt. Pia Tryland can be regarded as the mother of the Vixen Awards, and she responds to the criticism from Johanne Refseth. Photo: press image Pia Tryland started the Vixen Awards in 2011. She is still behind the award, which has gradually become a major event for the actors. For Tryland, it is important to establish that Vixen has no ties to Inzpire.me. She says she only thought about the practicalities for the jury when she chose them to collect data about the participants. The idea was that it could make the work of the jury easier, because there are precise measurements. – Inzpire.me’s platform provides correct data and a good overview of other engagement and demographics, which makes it easier for the jury to find some facts. Among other things, they can get indications of whether some profiles have bought followers, says Tryland. – Very unfortunate. She says it hasn’t occurred to them that the nominees who register can be contacted by the advertisers. – If people feel forced to register, it is very unfortunate, then we have not been clear enough. She says they haven’t had many reactions. – We have received an e-mail from someone who does not think anything of this, but otherwise we have not received any other negative feedback. Tryland emphasizes that there is an age limit of 18 to join Inszpire.me. And she says in conclusion to news that it has been pointed out that it is voluntary to register there, and that everyone will now receive a new e-mail: – We are sending a new e-mail to everyone who has received the first one, where we again making it clear that registering is voluntary. Johanne Refseth says she understands that it can be useful for a jury to have figures and information about the nominees – but she still thinks that it is unfortunate how it has been done here. – They can ask to get that information, or get it from a player who is not commercial in the same way. – I am a ring fox in the game. So for me it’s okay to stand outside the register of Inszpire.me. But what about all the young people who will now take part in Vixen for the first time, asks Refseth. Photo: Privat Mats Lyngstad in Inzpire.me refers to the post he has written on Instagram, under Johanne Refseth’s post. Among other things, he has commented as follows: “Our aim is to create a better industry, where influencers with good values and advertisers with good values win” .. “If you wish, we can also delete all data after the judging if you wish you have the right to delete your profile and your own data on inzpire.me at any time» See the entire comment here: Photo: Screenshot/Instagram/@psykolog.med.sovepose/@Inzpire_me Photo: Screenshot/Instagram/@psykolog.med .sovepose/@Inzpire_me Photo: Screenshot/Instagram/@psykolog.med.sovepose/@Inzpire_me
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Psychologist with sleeping bag hard at Vixen awards – news Innlandet – Local news, TV and radio
