– I think they have created too much content. This causes the quality to decrease. That’s what former Marvel fan Herman Magnussen says. He does not intend to see the new film “The Marvels” in the cinema. And he is not alone in that: previous Marvel films have passed up to 300,000 visitors in the first week. The new film has been seen by 14,522 Norwegians since it premiered on 8 November. Internationally, it’s the lowest sales in Marvel history. The new film “The Marvels” has low attendance figures at the cinema. Photo: MARVEL / MARVEL Marvel is out Since 2008, we have seen superheroes on the cinema screen up to several times a year. Marvel has earned more than any other film franchise, with hits like “The Avengers” movies. – Before, the focus was on pure entertainment and telling a story, recalls Herman. Now he thinks the company is mass-producing the same story. Here it is, summarized by Herman: – One person or another gets a power, and then there’s a villain with the same power, then they fight towards the end and that’s it – with a couple of one-liners in the middle. The “Avengers” films represent a heyday for the genre. Photo: AP Scales down production Marvel and parent company Disney were actually supposed to release three superhero films next year. Now there will only be one. The recently ended Hollywood strike may have helped delay several premieres. But this is also a conscious strategy. Disney CEO Bob Iger admits that production took off, but blames his predecessor. Photo: AFP Disney has “lost focus”, says Disney CEO Bob Iger, according to The Hollywood Reporter. He puts the blame on the previous boss. Iger admits that the company has long put quantity over quality. “Superhero fatigue” Are you also tired of the eternal conveyor belt of superheroes? Then you probably suffer from so-called “superhero fatigue”. Are you tired of this? Photo: Ap The term describes the overwhelming feeling of exhaustion that there is always a new superhero movie coming out. You must have followed the universe closely to benefit from the films, explains film critic Einar Aarvig. – It feels a bit like a homework test. People are tired of superheroes, he says. Film critic and journalist Einar Aarvig thinks “The Marvels” is mediocre. Photo: Private Has the full stop been set? Aarvig sees “The Avengers: Endgame” as a climax for the genre. – It put an end to it, he believes. The critic believes that the Barbenheimer phenomenon can be read as a backlash: People flocked to the cinemas this summer to see films free of superheroes and action. “Barbie” and “Oppenheimer” won the cinema summer. Photo: AP Benjamin Brekken is a film journalist at VGTV. He does not think we will see the end of visas anytime soon. – All the major studios have made long-term plans for their superhero films, he notes.
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