There is a large selection on the bread shelf in the grocery store in Ålesund, but nutritional therapist Ingeborg Tusvik Nupen goes past the light baguettes on sale and straight to a bread with 100 per cent whole grain. The price is NOK 50. – If you think long term, cheap food can be bad food, says Nupen. She fears that people will abandon the healthy alternative because food prices have become so high. This means food with less nutritional content, but with more salt, sugar and cheap vegetable oils. Cabinets with food like this on offer, says the nutritional therapist, should be passed by – even when it can be tempting to buy cheap food. Photo: Josef Benoni Ness Tveit / news There is no shortage of pastries on offer – Photo: Josef Benoni Ness Tveit / news even if it is French croissants, Photo: Josef Benoni Ness Tveit / news or the classic halibut balls with chocolate. Photo: Josef Benoni Ness Tveit / news – Haven’t seen anything like it Food prices have recently made their biggest jump since the 80s. Shopping for dinner was 12 per cent more expensive this autumn than at the same time last year. If the receipt after your regular weekend shopping on a Friday last year showed that you spent NOK 500, today you will have to pay NOK 60 more for the same shopping basket. At the same time, electricity and fuel are expensive and interest rates are increasing. A new report from the Institute of Consumer Research (Sifo) shows that Norwegians have changed their buying habits, writes VG. People are looking for bargains, and cheap brands such as First Price have seen an upswing. The change has also happened far more quickly than before. – Shopping habits are very stable, so when things change quickly, it’s something new. Whether it is due to food prices or that other things are more expensive, we do not know anything about. I have not seen anything like it, says researcher Alexander Schjøll at Sifo to the newspaper. Christina Leite Blindheim says she often looks for the most affordable food, but also thinks about what she buys. In the basket this Friday, she has both muffins and carrots. Photo: Josef Benoni Ness Tveit / news Inger Helen Storheim says she tries to buy healthy food, even when prices rise. Photo: Josef Benoni NEss Tveit / news In the store, Christina Leite Blindheim goes shopping for weekend treats and birthday celebrations. She often goes for what makes the most sense. – Yes, with the most necessary, I go for the cheapest, actually, says Blindheim. And if she wants something good, she treats herself to it. Inger Helen Storheim is price conscious, and today there was cauliflower on offer as a lure. – Cheap is not always good. Chocolate is often on offer, and that’s not a good thing, says Storheim. She mostly buys healthy food, but understands well that people can be tempted by unhealthy alternatives on offer. Nupen believes that the light, cheap bread contains fewer important nutrients that the body needs. Photo: Josef Benoni Ness Tveit / news In front of a bread shelf, she herself looks more at the contents of the bread than the price. Photo: Josef Benoni Ness Tveit / news Nupen believes that light bread will not keep you full for as long as coarse bread, and is unsure whether it is actually cheaper to buy it in the long run. Photo: Josef Benoni Ness Tveit / news Even she doesn’t look twice at the stack of bright baguettes that are ready for dinner. Photo: Josef Benoni Ness Tveit / news Seeing the effect in five to ten years The nutritional therapist is afraid that the choices people make to save money will affect public health. The food you eat today will not only have consequences in the short term, but many years into the future. – For those who are overweight, obese or type 2 diabetes or have heart problems, it is often a status due to the lifestyle they had five to ten years ago, says Nupen. She thinks people need to wake up and clean up their own eating habits. There are energy bars on the shelf in the shop. Nupen knows that this is a favorite with many young people, but she thinks it is a bad alternative. It does not satiate over time and contains a lot of sugar, she says. – I want to talk about eggs. Instead of an energy bar, you can eat two boiled eggs and a red apple. It’s about changing habits, says Nupen.
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Nutritional therapist Ingeborg Tusvik Nupen is afraid that expensive food makes people choose unhealthy alternatives – news Møre og Romsdal – Local news, TV and radio
