The price war has once again led to hoarding in stores across the country. Gingerbread dough, nonstop, Christmas sausages and Christmas beer have been reduced to prices that do not resemble the (marzipan) pig. When the dust has settled, many have noticed that the products that are being fought over are beginning to be empty on the shop shelves. When news checked, there was, among other things, little or nothing left of Christmas marzipan, nonstop, seigmenn, in addition to the Christmas beer for NOK 20. Simen Kjønnås Thorsen, communications advisor at Coop Norge, says that when they run out of Christmas goods, they are out until next Christmas. Photo: Espen Solli / Coop Tine has also criticized the price war, and says that they are struggling to produce enough porridge, which is sold for NOK 3-6 in the shops. Two types of cheese have also disappeared from the shelves. Simen Kjønnås Thorsen, communications advisor at Coop Norge, admits that the price war has been tough this year. – There is no doubt that the price competition is very tough these days with frequent price adjustments. Extra has ordered more goods than in previous years to be ready for the Christmas rush, but it is still difficult to predict what the price picture and demand will be like. Here, the price drop on the digital price tag went faster than the poor poster hanging below. Cooked Christmas sausage for under NOK 10. Twist normally costs around NOK 80, now it is down to NOK 34. Many who want their Christmas porridge at a reduced price must go home sloppy. Can run out of Christmas goods Thorsen says that the low prices can mean that there are periods with empty shelves for certain goods. – Goods that are not purely Christmas goods, such as cream cheese, dairy butter and non-stop, are continuously replenished in the store. Both the stores and the suppliers work hard to deliver what the customers demand. The same cannot be said about the Christmas goods. – There is a limited volume of pure Christmas goods, such as edam cheese, Christmas marzipan and Christmas goodies. We still have a number of Christmas goods in stock, and also drive this out continuously to stores, but the suppliers do not have the opportunity to produce more Christmas products so close to Christmas. – So you can run out? – When it’s empty, it’s empty. Tine’s Edam cheese and gräddost have sold out a lot, and several shops are now completely out of the popular cheeses. Photo: KAI JÆGER KRISTOFFERSEN / news To prevent mass hoarding, Coop has introduced a maximum limit of three items per customer in the till. They think it has worked. – We find that customers are generally good at respecting the maximum restrictions, so this has not been a problem. Ringnes: – No longer producing One of the big talking points in recent days has been Ringnes’s Christmas beer, which was dumped in price by stores across the country. news has asked Ringnes several questions about whether there is any Christmas beer left in the shops. – Ringne’s Christmas beer is a test winner in several large national beer tests. Together with the price competition, this affects the overall demand for this brew, says Johanna Ellefsen Rostad, communications director at Ringnes. Ringnes’ Christmas beer suddenly became much cheaper. This meant that the stores quickly started to run out of the product. Photo: Kai Jæger Kristoffersen / news – Will customers be able to buy this Christmas beer in the shops again before Christmas, or will it run out early? – Well before the Christmas season, we produce what we expect to sell from Christmas goods. And essentially, this volume is now out in stores. Ellefsen Rostad also says that this is what is found in the product. – Now there are not many sales days left before Christmas, so there is no room to produce more of this brew. But fortunately, we see that the shops with a wider range of goods still have a good selection of Christmas goods. Johanna Ellefsen Rostad, communications director in Ringnes. Photo: Kilian Munch / Ringnes Kiwi: – Space at supplier and wholesaler Kristine Aakvaag Arvin in Kiwi says that they have a good supply of goods, but that it can naturally sell out quickly when the goods are under such pressure on price. – We have ordered more goods than ever before. At the same time, there are some items that have been pushed down to the “give away price” and quickly sell out. It varies greatly from store to store and area to area. Some Christmas goods are also sold out from suppliers and will not be produced any more before Christmas. Should there still be a price war until next year? Yes, I’m ready with the cart! No, I’m tired of meeting empty shelves in the shops.. I rarely buy the price war items anyway. Show result As Coop also says, Aakvaag Arvin confirms that they sell seigmen and non-stop all year, and that it will be replenished continuously. – There is tremendous demand due to the low price, and our wholesaler ensures an even distribution between the stores. Other Christmas products, such as the red Edam, are empty at suppliers and wholesalers. Unfortunately, we will not be able to deliver more before Christmas. Kristine Aakvaag Arvin, director of communications at Kiwi. Photo: Kiwi – Do you have the opportunity to share something about the turnover of the Kiwi stores compared to the same time last year? – Kiwi won the Christmas trade last year and then had the highest turnover in the market. We have fantastic growth compared to last year and this will undoubtedly be an “all time high” for us in December. Line Aarnes, Category and purchasing director at Rema 1000, says that customers may risk being met by empty shelves, despite the fact that the chain has introduced a limit per customer. – Inventory can vary from store to store, but store employees work hard to replenish the shelves continuously. Published 16.12.2024, at 10.32
ttn-69
