In summary, news will close its district accounts on Facebook and Instagram from 15 January. This is part of news’s strategy to become less dependent on third parties and focus more on publishing on its own platforms. In recent years, news has gradually reduced its presence on Facebook, and among other things has removed the accounts news Nyheiter, news Sport and news P3. Even if the district accounts are removed, news will still be present on Facebook and Instagram through its main accounts. news has worked to make local issues more accessible on its own platforms, among other things by establishing a separate section for local issues on the front page of news. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. On Monday 15 January, news will close the district accounts on both Facebook and Instagram. This means that you will no longer receive updates from your local district on these two platforms. news has 13 such accounts on Facebook and Instagram. From Troms and Finnmark in the north to Southern Norway in the south. The reason is that news will be less dependent on third parties. – Now is the time to use our energies for even better publishing on our own platforms, says district director of news, Marius Lillelien. District director of news, Marius Lillelien. He thinks that news will do just fine without the local accounts on social media. Photo: Ole Kaland / Ole Kaland, news In recent years, news has become less and less dependent on Facebook. news Nyheiter, news Sport and news P3 are among the accounts that have been removed in recent years. Meta, which owns Facebook, has recently prioritized news in its algorithms. So you probably don’t get as much news as you did three years ago. Is it good that the districts in news are leaving Facebook and Instagram? No. I get the news there! 📱 Yes. I agree! 😃 I don’t care. Rarely uses Facebook and Instagram. 😒 Show result – Tricked, but will present challenges Eirin Larsen is head of social media at Dagens Næringsliv. She thinks news is doing a lot of good by moving away from Facebook. – For years, these platforms have set unfair conditions for all of us who have been there, but perhaps especially for the media. Eirin Larsen is head of social media at DN. She says Facebook is helping to decide how journalism will reach the public. Photo: DN She points out that journalism must be free and independent and reach people in a good way. But she thinks the media has not been able to do that on Facebook. Although she says it is wise for news to move away from Facebook and Instagram, she believes it will create challenges for the broadcaster. – This places even stricter demands on news to be able to reach young people in other ways, she says. The news Rogaland account is among the accounts that are now closed. Photo: Simon Elias Bogen / news She does not advise the media to log off Instagram. Many young users come from there, she says. Did not leave Facebook completely Even if the district accounts are removed, news will not completely leave Facebook and Instagram. The news account on Facebook has over 460,000 followers. It stays on the platform. Also @nrknyheter on Instagram with almost 280,000 followers continues. – We want to be as dependent as possible on these global companies, says district director Lillelien. Section only for local matters Lillelien says news has worked a lot in recent months to make local matters more accessible now that they cannot be found on the district accounts on social media. – We have established a separate floor on the front of news where you can find cases from your district or area every day. And it seems to be paying off, he says. To see this, you must log in and select the county you want news from. news Rogaland has prepared a guide on how to do it: Kjersti Hetland in news Rogaland shows how you choose a district on news’s front page. Eirin Larsen previously worked at news. She quit in 2017. Hello! Welcome to dialogue at news. Since you are logged in to other news services, you do not have to log in again here, but we need your consent to our terms of use for online dialogue
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news closes the district accounts on Facebook – news Rogaland – Local news, TV and radio
