The case in summary: • Personal trainers are becoming increasingly popular, and several fitness centers are experiencing an increase in the use of PT services.• It has become more common for exercisers to treat themselves to a personal trainer, and trainers have become more accessible.• The growth in the market for personal trainers are driven by technological advances, increased health awareness and demand for personal training solutions.• There are different types of personal trainers, including online trainers, center trainers and AI trainers.• The hourly price for a trainer varies, but most centers offer packages of 10 hours for around NOK 7,000.• Although you don’t necessarily need a trainer to get in better shape, it can be extra motivating to be pushed by a PT. The summary is made by an AI service from OpenAI. The content is quality assured by news’s journalists before publication. – Hello, Lucas. I see you got in a session this morning, how did it go? Online personal trainer Elisabeth Sletten talks to her client over Facetime. Sletten has operated as an online trainer for several years, and is part of a first wave of online trainers. – The number of clients with me is increasing, and the clients know more about exercise and are motivated, says Sletten. She prefers to work online, because she feels that she can help more people this way. Customers have access to Sletten as much as they want, via a private chat between her and the customer. – There are more people who know what online training is, and who dare to try, says Sletten. She gives the customers, among other things, a training plan and meal plan. They send her training videos and a weekly body check. – I some daily, and can correct and encourage, she says. Sletten is located in Southern Norway and the customer lives in Lofoten. He follows her exercise program and diet plan via an app, and they have weekly follow-up calls on video. Photo: Tom-Richard Hanssen Olsen / news READ ALSO: Sports profile reacts to sugar content in snack bars. – Will not be marketed as healthy, replies the producer. Do good business There are many indications that it has become more common for exercisers to treat themselves to a personal trainer. This is confirmed by Christina Gjestvang, who is an associate professor at the Norwegian Sports Academy. – I estimate that there has been an increase in use since the 1990s. Before, PT was for those with a lot of money and celebrities, but now it seems like it’s for every man too, she says. According to Gjestvang, there are no statistics on the use of personal trainers going back several years. However, several training centers that news has spoken to confirm the increase. – Compared to the year 2020, we have seen a 9% increase in the use of personal trainers, says Tina Brodal at SATS. The training chain Mova AS has had an increase in its PT turnover from 15 million to 22 million in the past year. The increase also applies internationally. Gjestvang refers to an American report, which unfortunately does not include Norway in the statistics. – Personal Trainers Market Report 2024 shows that there is strong growth in the market for personal trainers. Growth is driven by technological advances, increased health awareness and demand for personal training solutions, she says. Do you use a personal trainer? Yes, and I’ve gotten in great shape No, I fix the training myself Show result This is today’s personal trainer So, what can you choose from if you want to pay a few thousand for a personal trainer? You can choose between being trained at home, at the fitness center, from an app on your mobile or with the help of AI technology. The trainers offer much of the same, but they are also different. news has met three different trainers: Home trainer Erling Skjønhaug is the personal trainer who comes to his clients’ homes with the training equipment. – I saw a market outside the fitness center for those who don’t feel comfortable there, says Skjønhaug. Erling Skjønhaug is a personal trainer and he trains his clients at home. Here he is with Eva Gjessing in Arendal. The online trainer Personal trainer and physiotherapist Elisabeth Sletten in Kristiansand trains her clients via an app and weekly video calls. – More people are more familiar with online training now than before, she says. Elisabeth Sletten is an online personal trainer. She uses an app and Facetime to help her clients with exercise and diet. Center trainer Emil Torjesen trains both young and old in the weight room at Spicheren training center in Kristiansand. – I am happy to get people off the sofa and into activity, says Torjesen. PT-Emil Torjesen has good chemistry with his client Elise Homme. She needs help with her technique, and has bought training lessons from Torjesen. The AI trainer If you want a simple personal trainer, artificial intelligence can be the solution. When using AI it is important to be precise in what you want and want to achieve. The AI trainer is also an option as a personal trainer. You must be precise when entering what you want to improve and what level you are at. What criteria should be set for a personal trainer? Education: Make sure the trainer has formal education and is certified through a recognized educational institution. Unfortunately, personal trainer is not a protected title, so anyone can call themselves a PT. Experience: Depending on your goals, it may be beneficial to find a trainer with special expertise in the areas you want help with. Communication and chemistry: It is important to have good communication and a positive relationship with your trainer. You should feel seen and understood. The tips come from Christina Gjestvang, associate professor at Norway’s Sports Academy. A way to reach your goals But do we need a trainer to get in better shape? – No, it is ultimately you who do the work yourself. However, it can be extra motivating to be pushed by a PT, says Gjestvang. She receives support from Monica Klungland Torstveit, who is professor of sports science at the University of Agder. – For some, it can be a positive contribution to achieving their goals, she says. Back in the garage in Arendal, the home trainer’s customer Eva Gjessing is doing her last lift. – I don’t know what I would do without Erling, he has made me much fitter, she says excitedly. Two with good chemistry. Erling Skjønhaug and customer Eva Gjessing train together every week. Photo: Kjetil Samuelsen / news Published 27.10.2024, at 19.24
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