Influencer and Youtuber Isabelle Eriksen (28) rarely takes breaks from Snapchat. She snaps from the sofa, the kitchen table, from the taxi and from holiday trips alone and with friends. – There is not a one-day break. I post everything I do from the time I get up to the time I go to bed. She tells news that she tries to post over 100 snaps a day to her 167,000 followers. And that makes money. Listen to Isabelle Eriksen in the Arena podcast: Most used Snapchat is the most used social media platform in Norway today. Among young people aged 15–25, 8 out of 10 use Snapchat, according to new figures from the Youth report for Opinion. Users say that Snapchat is more unfiltered, genuine and more spontaneous compared to other social media where the harvest of likes is high. Isabelle Eriksen snaps throughout the day. Screen shot Snapchat – “Lured” over to Snapchat Eriksen’s biggest earnings have been the times she has taken her followers on her trips abroad. – For example, I went to Croatia alone for a couple of days. Then I filmed everything I did, the followers gave me tips and they could be with me the whole time. It has given me much more money than if I do nothing, stay at home all day, for example. – So how much do you earn on Snap now? – It depends on how many snaps I post, and how many people watch. But I can earn 200,000 a month, just by snapping. Isabelle Eriksen posts snaps around the clock, even during her visit to news. Photo: Kristin Granbo / news Nina Elise Dietzel in the Norwegian Consumer Protection Authority says they have noticed that many influencers are particularly active on Snapchat. – We also see that influencers publish content on other platforms, for example Instagram, where followers are “lured” over to Snapchat for more content. Paying in “crystals” If you are part of the “Snap Star” program, you can earn money through something called the “Snapchat Stories Revenue Share program”. You can tell if someone is a “Snap Star” by having a yellow star next to their name. “Snap Stars” are public figures who share a lot and that anyone can enter and follow. They must also have a certain number of followers (over 50,000) and post a lot of snaps that get a lot of views. Photo: screenshot Snapchat What they make money from is the advertisements that appear between their own snaps. Isabel Raad has previously stated to TV 2 that she can earn up to NOK 90,000 in a single day, because she posts often and has many viewers of her content. “Pilotfrue” Julianne Nygård has also recently opened up to VG that she can cash in NOK 30,000 a day on Snapchat. Other profiles that make it big on Snapchat include Jørgine Massa Vasstrand, Sophie Elise, Oskar Westerlin and David Mokel. Emily McDonnell works with influencers on Snapchat. Photo: Snapchat Head of talent and partnerships in Snapchat in Norway, Emily McDonnell, tells Kampanje that she receives messages daily from people who want to be part of the program. And that use is increasing. Not so surprising, perhaps. However, she will not say how many people are in the “Snap Star” program. During a day, Isabelle Eriksen tries to post more than 100 snaps to her followers. Photo: Kristin Granbo / news Isabelle Eriksen says that the advertising income comes through so-called crystals inside the app, an internal monetary currency – which in turn can be paid out daily in ordinary money. – That way you can see how much you earned just yesterday, and exactly on these and those snaps. Rewards for heavy use Technology journalist Alexander Slotten in news Nyheter believes that more young people are now trying to control Snapchat and other social media by putting their phones away to a greater extent. But this reward system that Snapchat is adopting can have the opposite effect, on both creators and followers. – I think we are potentially on the way to a rebellion, and that more people will break these habits, and then it makes sense that Snapchat tries to fight against that tendency, by providing more incentives to continue using it. Technology journalist Alexander Slotten believes Snapchat is fighting against the trend where people log out. Photo: Kristin Granbo / news He also points to tricks such as “snap streaks”, which reward users when they maintain consistent use of the app. – We slept in class On Thursday morning, the Consumer Council presented a recent report on how children and young people are exploited commercially online. They have taken a closer look at the harmful effects of social media – and believe that many of the challenges are linked precisely to the platforms’ business models. Finn Lützow-Holm Myrstad of the Consumer Council presented measures to strengthen children’s and young people’s rights online. Photo: Alexander Slotten / news – Addictive algorithms make them use the service more than they would like. Streaks, notifications and auto-plays trigger “fomo” or feelings of guilt and other psychological triggers, said specialist director Finn Lützow-Holm Myrstad at the Consumer Council from the stage. He says that we in Norway have been too naive in our approach to social media. – We slept in class and reacted too late. They are now proposing, among other things, to force the companies to remove addictive mechanisms. When asked how they intend to achieve this, Myrstad replies: – We think it is possible, and there are several ways to achieve it. Either by checking whether it may be in breach of the Marketing Act or whether it falls under rules against manipulative design. If there is no current legislation that can be used – then Myrstad says that they will work to put new rules in place in cooperation with the EU. – It is clear that for the platforms there are no incentives to stop this, so external pressure and international legislation are needed. Read also: The government wants to protect children from unwanted advertising – That’s how it has become “Snap Star” Isabelle Eriksen says that you can choose to turn off advertising on your stories – but then you don’t get any money either. – You have zero control over what comes or how often – and when it comes. In addition to the advertisements that come between the snaps, the influencers also often have paid advertisements as part of their snaps. Then there will be a lot of advertising on the monitor. Isabelle Eriksen often takes her followers on a trip, by snapping photos of her travels. Snapchat Influencer Isabelle Eriksen says she thinks about young people and the influence the advertisements can have on them, but believes it is difficult to avoid social media in 2024. She believes that everyone has a personal responsibility to log out. – I think about it, but that is also how it has turned out. It’s 2024, everyone’s on the phone. But I think it is important to have some boundaries and fixed times when you put the phone away. Published 14.11.2024, at 19.28
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More and more influencers are raking in Snapchat through the program “Snap Stars” – news Culture and entertainment
