– There is a kind of win-win logic here. Many celebrities tend to be on TV, and the channels tend to have them in their programmes, says media researcher Vilde Schanke Sundet at OsloMet University. This year, the four major channels offer 47 celebrity-based programmes, compared to 36 last year. So there are eleven more, shows an irreverent investigation news has carried out in the offer to news/news TV, TV 2/TV 2 Play, TVNorge/Discovery+ and TV 3/Viaplay. – At best, it is a mutually beneficial collaboration. The TV industry gets popular, professional participants, who are good at delivering emotions on screen. The celebrities get visibility back, which they can exchange for more followers. Many also get paid, and can create networks that they can use further in their careers, says Schanke Sundet. Vilde Schanke Sundet is an associate professor at OsloMet, and has researched the development of television. Photo: UiO And although the increase is not that great from last year to this year, celebrity cultivation has seen good growth in recent years. For example, this year there are at least 15 more celebrity programs than three years ago, and more than seven times as many as in 2010. Nevertheless, the TV bosses claim that celebrities are not their own venture. Linn Skåber in the Portrait Championship at news. Here artists competed to create the best portrait of a celebrity. Celebrity program in 2023 news/news TV Spring: The Champion of the Masters Cottage cheese for the evening’s healthy meal Furuseth Lindmo New on New 6899 until I die Autumn: Star battle Portrait Championship Vetsskremt Maskorama Full frame sports The hunt for the monster halibut First man The Adampour family New on New Lindmo 24-star Christmas calendar TV2/TV2 Play Spring: In fire and flame Secret duets Per and Bahare’s Grand Hotel A hard life with Ronny Every time we meet Farmen Celebrity Torpet Celebrity Sofa Kompani Lauritzen Traitor Everyone loves David Bounty Hunters Autumn: Shall we dance the Cooking School with Truls and Hellstrøm Traitor Celebrity AS Bloggers Bounty Hunters Asbjørn’s Christmas calendar TV Norway/Discovery+ Spring: Sisteman out All against all 71 degrees north – team The king commands Autumn: Jaget 71 degrees north – Norway’s toughest celebrity Kamikaze 16 weeks of hell – Bootcamp All against all The king commands TV3/Viaplay – No celebrity strategy news has 17 celebrity-based programs in 2023, compared to 12 last year. New concepts have been released, such as the Portrait Championship, Vettskremt and Førstemann, in addition to old audience favorites such as the Master’s Master, Stjernekamp and Maskorama. Arne Helsingen has been TV manager at news for 17 years. On 10 November it became known that he is leaving to become general secretary of Nordvisionen. Photo: Anne Liv Ekroll / news – We have not laid out a strategy where we say we will have a bunch of celebrity programs or competition reality programs. The most important thing is the program idea, that those behind it are passionate about it, and that it fits into the overall offer. Celebrity is no guarantee of success. We will have a broad offer in all genres, says Arne Helsingen, who until last week was news’s TV manager. – But why is there so much celebrity TV? – People in Norway know these people, and that helps to create an atmosphere. And we want programs that inspire the viewers, such as the Master of Masters. Olaf Tufte won the Masters’ champion at news this year. Photo: Heidi Marie Gøperød Celebrities give mention TV 2 has 19 celebrity programs this year, compared to 15 last year. The channel bets on both old trotters such as Hver gang vi møde, Farmen Kjendis and Skal vi danse, but also has new celebrity concepts such as Kokkeskolen, Kjendis AS, Forræder and Dusørjegerne – the hunt for the golden suitcase. Trygve Rønningen is program editor and director of content strategy at TV 2. Photo: TV2 / Jan-Petter Dahl – Celebrity TV is relatively stable for TV 2. But when more and more channels do the same, the impression is created that the are several celebrity programmes, says program editor and director of content strategy at TV 2, Trygve Rønningen. – How important are the celebrities to get program talk in the newspapers? – If you have clear profiles, it is easier to get to the columns. But the most important reason for success with the program is that the celebrity has a good personality. Else Kåss Furuseth is a beloved TV personality, who appears in many programs. Here from the news series Helsekost Furuseth. Photo: Teddy TV / news Some celebrity regulars, 2023 Else Kåss Furuseth: Portrait Championship (news) Kjendis AS (TV2) Kamikaze (TV Norge) Kåss til kvelds (news) Helsekost Furuseth (news) Nytt på nytt (news) Lindmo (news ) Norwegian Talents (TV Norway) Mia Gundersen: Stjernekamp (news) 16 days of hell (TV Norway) Secret Duets (TV2) Sisteman ut (TV Norway) Tone Damli: Stjernekamp (news) Celebrity AS (TV2) Secret Duets (TV2) All love David (TV2Play) Aslak Maurstad: Traitor (TV2) Shall we Dance (TV2) Sofa (TV2) The Farm Celebrity (TV2) Else in all channels But is Norway a big enough country, with enough celebrities, to have so many celebrity programs ? To take an example: Else Kåss Furuseth has been in both the Portrait Championship (news), Kjendis AS (TV 2) and Kamikaze (TVNorge) this year. In addition, she has had her own program with Kåss til kvelders and Helsekost Furuseth on news. You may also have caught Kåss Furuseth as a guest in Nytt på nytt and Lindmo. Now she will also be a regular guest judge in Norske Talenter on TVNorge. – Those who go again are probably skilled and popular, I assume. It could be too much, but I think the audience will regulate that themselves. If the program is not good enough, they remove it, says Helsingen. TV 2 also often hears that the same celebrities are returning. – That is probably partially true. We have worked a bit on that and have been active in trying to bring new types of celebrities into our programmes, says Rønningen. YouTube stars Christopher Robin Omdahl and Victor Sotberg, here from news Supers Flipklipp, are now hunting celebrities in the TV2 program “Bounty hunters – the hunt for the chest of drawers” Photo: news Influencers to lure young people While in the past it was mostly artists, shoe players and sports stars who dominated on the screen, the celebrities are now also taken from social media. – By using an influencer who is known from social media, you hope that they will bring their followers into TV. The channels use YouTube and TikTok stars in a kind of lobbing function, to get more young people to watch TV, says researcher Vilde Schanke Sundet. She believes that the channels are trying to reach out widely, also in the casting of celebrities. – They think that if you manage to find a celebrity for everyone in the family, then you have collected the population. But it is quite difficult today to find people who everyone knows who they are. And for Christmas, then the Christmas calendars come. Last week, news released the names of the 24 celebrities who will be included in their star-studded Christmas calendar.
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More and more celebrity TV on news, TV 2 and TVNorge – news Rogaland – Local news, TV and radio
