– We see that many people are reconsidering the concept of Black Friday, says head of industry policy in Virke, Jarle Hammerstad. Not everyone has the finances to sell goods at discounted prices, or believes that Black Friday is not compatible with the store’s brand or focus on sustainability, Hammerstad points out. According to Virke, there is a trend for offers and promotions to be spread more throughout November and December, and not just on the day itself.According to Virke, there is a trend for offers and promotions to be spread more throughout November and December, and not just on the day itself. He talks about the shopping bonanza we find in shopping centers and in online stores. The sales day Black Friday has turned into Black Week. On Monday comes Cyber Monday. And several extend the sales week to last the whole month and that’s it. Sale all year Between a sock shelf and a hanger full of sweaters at CC Hamar we find an ambivalent Ragnhild Andreassen. She says she is both for and against Black Friday. Most likely, she lands on. – There are so many offers in the shops all year round. Sondre Mathiesen greatly appreciates Black Friday. – I think it’s a good way for the vast majority of stores to make some extra money. Sondre Mathiesen really appreciates Black Friday. – I think it is a good way for the vast majority of shops to earn some extra money. Beyond the corridors, Sondre Mathiesen believes that Black Friday is a great opportunity to save money. – As a student, I really appreciate that, he says. – Not sustainable Not all stores are competing to reduce prices as much as possible. The clothing store Hvit Thread focuses on a lush Christmas atmosphere rather than heavy offer signs. Store employee Hanne Lucy Sterud fully understands that customers see Black Friday as a welcome opportunity to make bargains in tight times. – But we cannot buy in large quantities of news and then dump them on sale. It is not sustainable, and several of our suppliers do not want us to take part in Black Friday. – We would rather focus on a good shopping experience, spend time actually wrapping a Christmas present for customers, says store employee Hanne Lucy Sterud in Hvit tråd. – We would rather focus on a good shopping experience, spend time actually wrapping a Christmas present for customers, says store employee Hanne Lucy Sterud in Hvit tråd. The owners of Hvit tråd, Kristin Engeli and Christina Falch, believe that bargain hunting can contribute to more impulse purchases, and ultimately overproduction. They would rather have customers invest in something they actually want. What’s more: The margins for a niche store are not as large as for large store chains, says Engeli. Want to bring back the time before Christmas The owners of the niche store hope more people will follow their example and take back the good time before Christmas without chaos of offers and pressure to buy. – That others have Black Week, so we must too, is a philosophy we do not agree with. You should take the position that is best for your company in the long term, says Engeli. It is hardly possible to enter a shop without being greeted with an offer sign.It is hardly possible to enter a shop without being greeted with an offer sign. Not all stores agree. At Carlings, in the same shopping centre, store manager Sunniva Strøm says that Black Friday is one of the highlights of the year, both for employees and customers. – I’ve been around for so long that I remember when Black Friday was just Friday. Covid meant that we had to distribute the customers over the week. It worked well. It has been a week we are looking forward to. We just have fun. – Customers come in on Monday and ask what is on offer on Friday. They are getting to know the routines now, says shop manager Sunniva Strøm in Carlings at CC Hamar. – Customers come in on Monday and ask what is on offer on Friday. They are getting to know the routines now, says store manager Sunniva Strøm in Carlings at CC Hamar. She understands that some stores want to stay out of the Black Friday rush. But as part of a larger chain, it’s not up to them. – And we see that in order to take part in the competition, you should have an offer, quite simply. Because people are struggling financially and are looking for good deals. Then we have to be there.
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More and more boycotts on Black Friday and Black Week due to the economy, climate and environment – news Innlandet – Local news, TV and radio
