Mongolia’s clothes for the Summer Olympics in Paris are praised – news Culture and entertainment

– “Mindblowing”. A work of art. That’s what a user writes under the Instagram photos of the outfit on Michel&Amazonka’s profile, which is the clothing brand behind Mongolia’s Olympic collection. – I’m going to start crying when I see the Mongolian athletes in these outfits, writes another. Mongolia’s outfit for the opening ceremony of the Olympics is getting a lot of attention on social media. The outfits took an average of 20 hours to make, says the Mongolian Olympic Committee. Photo: Nima Khibkhenov / Michel & Amazonka – No wonder people like them so much – Mongolia’s Olympic outfits really are something for themselves. So says Ida Elise Eide Einarsdóttir, who is responsible for fashion at KK magazine. She finds it “liberating” to see real craftsmanship in an age dominated by fast fashion. – They are really elaborate, down to the smallest detail. No wonder people like them so much. They almost look like folk costumes, she says. KK’s Ida Elise Eide Einarsdóttir lets herself be impressed by the Mongolian Olympic costumes. Photo: Astrid Waller The outfit consists, among other things, of a vest with embroidery of various traditional patterns and motifs. It includes the “Soyombo” symbol, which also appears in the country’s flag. Motifs related to the Olympics and this year’s host city Paris are also included; namely the Eiffel Tower and the Olympic flame. Mongolia’s costumes are full of embroidery. Photo: Nima Khibkhenov / Michel & Amazonka While, for example, the USA shows its athletes smiling in their Olympic clothes, Mongolia’s clothes are presented more like a luxurious fashion campaign, writes CNN. It is not athletes, but models, who wear the clothes. About Norway’s uniforms: – Nothing to brag about Craft Sportswear has designed Norway’s uniforms. They have chosen a different style to Mongolia: This is how Norway’s Olympic uniforms look this year. Photo: Craft Sportswear – I don’t feel any special national pride when I see these suits, says KK’s Einarsdóttir. – In a fashion context, they are probably nothing to brag about. But which of all these garments will Norway’s squad show up in at the opening ceremony? – It has not been decided yet, says marketing manager at Craft Sportswear, Caroline Graham. Are the Olympics a fashion arena? Several countries have hired luxury designers to make this year’s Olympic clothes. Among other things, the USA, which has suits designed by Ralph Lauren: The USA’s suits are signed by Ralph Lauren. Photo: AFP China’s minimalist Olympic jacket. Photo: Adek Berry / AFP The Berluti brand designed France’s Olympic suits. Photo: AP – Are the Olympics a fashion arena? – Yes, of course it is. Everyone’s eyes are on this soon, says Einarsdóttir. She refers to “Vogue World” which was in June – a separate fashion show in connection with the Olympics in Paris, organized by the world’s largest fashion magazine. – The suits and outfits are one thing, but the celebrities also make the pilgrimage here in droves, she says. But the celebrities didn’t exactly show up in sportswear: Artist Pharrell Williams. Photo: AFP Model Cara Delevigne. Photo: AFP Influencer Emma Chamberlain. Photo: AFP On Friday 26 July, the Olympics kick off with the opening ceremony in Paris. Published 18.07.2024, at 19.10



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