‘I like this stuff’: Self-made $500M mogul Ben Mallah reveals his ‘essential’ US portfolio that he states Amazon ‘can’t hurt’ — here’s his secret formula and how you can copy it in 2025

Photo: The Iced Coffee Hour/YouTube

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Real estate mogul and YouTube personality  Ben Mallah  epitomizes a classic  rags-to-riches  story. Raised in the projects of  Queens, New York , he defied the odds to build a  $500 million real estate empire .

The Journey Begins

Mallah’s journey began with a sharp eye for  overlooked opportunities , starting in “the tough neighborhoods of  Oakland ” where he invested in properties “nobody else wanted.” Today, Mallah’s empire has evolved far beyond those humble beginnings.

The Backbone of Mallah’s Portfolio

During his appearance on The  Iced Coffee Hour  podcast with  Graham Stephan  and  Jack Selby , Mallah described the backbone of his current portfolio: “Today, we’re sitting on a very large portfolio of what I like to call  ‘necessity real estate,’ or ‘essential real estate.’ ”

Investing in Necessity Real Estate

He elaborated further, explaining, “I like retail, but I like retail that the  internet can’t hurt,  Amazon can’t hurt. I like food, I like necessity services like hair, nails, food, good, strong restaurants, dentists, medical… things that people can’t go online and accomplish.” Mallah shared that while he had opportunities to invest in  shopping malls , he deliberately chose not to due to the inherent risks associated with them.

Instead, he gravitated toward  necessity real estate , which he finds far more appealing. “I had opportunities to buy shopping malls, and I didn’t do it because I was afraid of them,” Mallah admitted. “But I like this stuff,” he added, referring to the essential real estate properties that form the cornerstone of his portfolio. As  e-commerce  continues to disrupt traditional retail, Mallah’s focus on essential,  in-person services  offers a blueprint for resilience.

Opportunities for Savvy Investors

Investing in grocery-anchored real estate offers a significant advantage for savvy investors:  stability . Think about your go-to supermarket — the one you visit every week. How long has it been in the same spot? Likely for  years , if not  decades . That consistency highlights the appeal of this sector.

The Appeal of Necessity-Based Real Estate

Unlike  office buildings  or other commercial properties, necessity-based real estate caters to the everyday needs of local communities. Properties anchored by grocery stores and essential services often attract long-term tenants, creating more predictable and  reliable cash flow  for investors.

Accessible Investment Opportunities

Once reserved for institutional and elite investors, this sector has become increasingly  accessible  to a broader audience. For instance, platforms like First National Realty Partners (FNRP) offers accredited investors access to grocery-anchored properties without the hassle of finding and managing deals themselves — starting with a minimum investment of only  $50,000 .

FNRP properties are leased to national brands like  Whole Foods, Kroger,  and  Walmart , which provide essential goods to their communities. Thanks to  Triple Net (NNN)  leases, investors enjoy stable cash flow without bearing the burden of tenant-related costs.

Exploring REITs for Grocery-Focused Investments

Another option for grocery-focused investments is  real estate investment trusts (REITs) .  Slate Grocery REIT (SRRTF) , for example, holds a portfolio of  116 properties , with  95%  anchored by grocery stores. These REITs provide a hands-off way to invest in this sector while benefiting from diversified exposure to essential real estate.

The Reliability of Residential Investment

Housing, much like grocery stores, is a cornerstone of  necessity real estate . No matter the state of the economy, people will always need a place to live, making  residential properties  one of the most dependable and enduring investments in real estate. The U.S. is currently facing a significant housing shortage, intensifying the demand for residential properties. An analysis by  Zillow  published in June 2024 estimated the housing shortage to be  4.5 million homes  as of 2022. Federal Reserve Chairman  Jerome Powell  addressed the crisis in September 2024, pointing to the core issue: “The real issue with housing is that we have had, and are on track to continue to have, not enough housing.”

For potential investors, the housing supply gap presents a unique opportunity. While high home prices and elevated mortgage rates have made buying a home more challenging for individuals, you don’t need to purchase a property outright to invest in residential real estate.  Crowdfunding platforms  like Arrived have simplified the process, enabling everyday investors to own shares in rental properties without the large down payments or management headaches typically associated with owning real estate.

Through Arrived, you can invest in shares of rental homes without worrying about maintenance or tenant issues. Simply browse a curated selection of homes that have been vetted for their appreciation and income potential.

Innovative Investment Strategies

For accredited investors, Homeshares gives access to the  $36 trillion U.S. home equity market , which has historically been the exclusive playground of institutional investors. With a minimum investment of  $25,000 , investors can gain direct exposure to hundreds of owner-occupied homes in top U.S. cities through their  U.S. Home Equity Fund  — without the headaches of buying, owning or managing property.

With risk-adjusted target returns ranging from  14% to 17% , this approach provides an effective, hands-off way to invest in owner-occupied residential properties across regional markets.

REITs provide another avenue for those looking to gain exposure to this essential market. Companies like  American Homes 4 Rent (AMH)  focus on  single-family rental homes , while  Equity Residential (EQR)  targets multifamily housing in high-demand urban areas. These companies can serve as a starting point for further research.

This article provides information only and should not be construed as advice. It is provided without warranty of any kind.

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