– I absolutely think it has revolutionized chess if you look at the big picture, says Anna Cramling to news. The Swede is one of the world’s most popular when it comes to chess content on the internet. Sjakkspelaren has for a number of years produced and published chess content for what has gradually become a large audience. – It is seen as a sport where “if you can’t do it, you don’t watch it”. I want the group that doesn’t know chess to watch it and make it fun for them, says Cramling. STRÖYMER CHESS: Swedish Anna Cramling. Photo: Privat – Enormous figures The Swede has built up a big name on the streaming platform Twitch and other social media. Facts about Twitch 15 million daily active users. 2.2 million unique content creators per month. 22,000 people have partnerships with Twitch. 106 minutes watched per person per day. Why people stream, according to Twitch: It’s fun and represents a compelling new social network for connecting with friends and fans over a shared love of gaming and other interests. Many content creators make a living on Twitch based solely on how they entertain and interact with their audience. Why people watch according to Twitch: People like to watch others who are skilled or highly entertaining in a shared interest. Twitch is more than a spectator experience; It’s social video that relies on audio and chat, allowing creators and their audience to interact in real time about everything from gaming and pop culture to life in general. There she plays and mostly talks about chess. The strategy is ready to get the most people to follow and like the content. – I would say I have a high pace to keep the viewer’s attention. I try to have loud music, talk loudly, talk to people and try to entertain so that it doesn’t get boring. If I had only played chess, I don’t think many people would have watched, she says. STAR: Nakamura actively streams and has almost 3 million followers. Photo: Jørund Wessel Carlsen / news Cramling estimates that she has somewhere between 1,500 and 2,000 people who follow her directly on every stream on Twitch. Grandmaster Hikaru Nakamura – who is active on the same platform and always has several thousand viewers – recently streamed a match between him and Magnus Carlsen that was watched by over 60,000 live. – These are huge numbers that have not been seen before. A new way of looking at it has been created (chess). It feels like it lights up a lot of competition, says Cramling. – Very important Streaming of chess content is not a new phenomenon, but with Cramling and Nakamura at the forefront, the content has generated enormous interest in recent years. Chess expert Sheila Barth Stanford is clear on the importance of the flow. She points, among other things, to availability, and that the thresholds are lower for seeking out the Internet, instead of a chess club, for example. – They are very skilled at people-laying and un-laying chess. It is very important, she says. Stanford, who also teaches chess, says that almost all of her students have a stream they follow – and that this has helped to keep the interest in chess up among young people and made the sport more popular in general. Therefore, she praises Cramling for using the platform to inform people about chess and believes that it has also contributed to good recruitment. – It is public. No doubt about it. They show that everyone can. They show the diversity. Someone plays and teaches, and someone does everything possible weird. They convey it in a good way. – Has it revolutionized chess? – Yes, I think so. In any case, the presentation of chess. I think it means a lot for recruitment into the environment, she says. Profiles turn pink Stanford gets support from Magnus Carlsen and Monica Machlik. The latter is the first Norwegian woman to take part in the world championships in blitz and rapid chess. WC participant: Chess player Monika Machlik Photo: Christian Grieg Sander / news – There are an extremely large number of viewers on the channels there, anyone can watch and it is very informal and inclusive. Streaming in that way has made chess more popular, she says to news. – Do you think this has contributed to more people playing and following chess? – Absolutely. They meet a lot of people via streaming, Machlik replies. LOVORD: – yes, absolutely, Carlsen replies to the question of whether the streaming contributed to recruitment and interest in chess. Photo: Christian Grieg Sander / news Norway’s greatest chess ace also agrees that streaming has led to a lot of good and that for many people chess can be played over the internet. – I think it will continue to be important in the future both as a source of income for people and for recruitment, says Carlsen to news. news shows this year’s world championship in rapid and blitz chess, which takes place in the Kazakh city of Almaty. It will be played between 25 and 30 December.
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Meiner Anna Cramling (20) is helping to revolutionize chess – news Sport – Sports news, results and broadcasting schedule
