– Several of those who, for example, create mood music for TV series or commercials, they will soon be unemployed, says Espen Lind. We meet the highly experienced artist, songwriter and producer in his huge studio filled with “analogue” instruments. – It is already very impressive what artificial intelligence can achieve in the world of music, he says. Artificial intelligence will cause more music to sound the same, says Espen Lind. Photo: Håvard Greger Hagen / news AI song proposed for Grammy There are already several well-known popular cultural examples of what artificial intelligence can create from music. David Guetta recreating the voice of Eminem, an entire album by Oasis (for the occasion called Aisis) that KI has produced alone and most recently, but most relevant: The song “Heart on my sleeve” which has recently been proposed for the Grammy award, where KI has used the voices to Drake and The Weeknd to create a brand new song. Services such as “MusicLM” and “Boomy” already exist. Music generators controlled by artificial intelligence. Feel free to call it ChatGPT for music. Ole Henrik Antonsen is chairman of NOPA and is himself a composer. Photo: Anne Valeur – There is a new paradigm shift here. Therefore, the entire legislation must also be changed, says Ole Henrik Antonsen. He is chairman of the Norwegian association for composers and lyricists – and is stressed about the money flow going forward. Because who will get paid when machines increasingly “own” the music? After all, the machines use music made by real musicians as “ingredients” when they produce. So which artists will get paid? – Rights are undoubtedly a big challenge, says Antonsen. The youngest don’t care But does the music industry really have anything to fear? People want music made by people, right? Well… In a survey conducted by Norstat for news, four out of ten Norwegians answer that they don’t care if a song they like is made by a human or a computer. It is the youngest who care the least, while it is more important for those over 50 that music is made by people. Think the numbers will change – People may not think about this much when listening to music. But I think that deep down people care about who made the music, says the chairman of the composers’ association. – But four out of ten say they don’t care? – I think this figure will change. When there is more AI music, it will become more important to people that music is made by people. Espen Lind is not very surprised by the figure. He doesn’t get very stressed either. – There will always be a need for music created by people. And I believe that the demand for those who really manage to make genuine music from the heart is going to increase in the future, says the experienced musician.
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– Many in the music industry are going to lose their jobs – news Culture and entertainment
