Does anyone remember the blue eye shadow you had to wear in the 1980s, or perhaps the thin brows you drew in the 90s? These are make-up trends that have been, and have come back. Elias Høve from Sortland believes that the cosmetics industry has explored the entire spectrum. WORKED WITH BIG BRANDS: Elias Høve, has worked with, among others, Vogue, ELLE and Harper’s Bazaar. Photo: private Now he thinks digital make-up will be the new thing. – It is quite possible that there will be no physical make-up in the future, he says. Makeup filter Almost half of Norway’s population uses Snapchat daily and every eighth Snap contains a filter. That’s what Digital Opttur writes. Høve is a make-up artist and lives in one of the world’s fashion capitals, London. He believes make-up filters will take over physical make-up. “More people are already paying professional editors to fix pictures before they are published,” he says. That’s why he thinks many people would have paid to get a tailor-made make-up filter. What is AR filter? Augmented reality (AR) filters are computer-generated effects designed to be superimposed on real-life images. AR filters work with your camera, adding a layer or images to the foreground or background of your photo. There’s a good chance you’ve come into contact with an AR filter in one way or another on Instagram. Source: InfluencerMarketingHub High Demand A makeup brand that has created several AR filters on Snapchat is Bobbi Brown. Filters that remove dark circles under the eyes and give you perfect smoky eyes are created by makeup artists for the company. BEFORE/AFTER: Here you can see before and after using a Bobbi Brown filter on Snapchat. Photo: Dina Tegnander Adrian Lund is the official Lens Creator for Snapchat. He has created some of the most used filters on Snapchat. He creates filters on Snapchat professionally, and has also created several filters with makeup on for his customers. – There is great demand and many people use these, he says. Problematic development Make-up artist, Jamila Zia, also believes that digital make-up will become a reality, and that the change is already underway. But she thinks we’re not going to put away the physical make-up. IMPORTANCE OF NATURAL: The make-up artist, Jamila Zia, believes it is important to show the natural and the vulnerable without a filter. Photo: Christina Garrido – It depends on the context. Online, where we already use, for example, backgrounds in online meetings, it may also be that we start using make-up felt. But when we post pictures online, she also believes that people more often use apps or filters to retouch. She believes that this is related to the fact that influencers have also jumped on the trend. – Could this be a good development? – Both yes and no. A make-up filter saves you time, at the same time many people can be affected by not feeling good enough without it, says Zia. – The problem is if no pictures are good enough without the filter. Then you deviate from the natural. It is also about mental health, if you are not satisfied with yourself without it. Would you use a make-up filter? Yes No Uncertain Show result Thinks the filter itself is not the problem Ingela Lundin Kvalem is a professor at the University of Oslo. She has researched body image and development in adolescence. She believes a make-up filter is no worse than what we do in reality. – The reason why we put on make-up is that we want to approach an ideal. This will be something of the same. We always try to influence how others see us. Ingela Lundin Kvalem, a professor at the University of Oslo, believes that a make-up filter can be better than filters that change, for example, body shape. Photo: UIO But she believes that the trend will mainly be in pictures that are posted. In reality, you have to settle for good old-fashioned make-up. – In any case, you may be disappointed when you meet someone in real life. But with the internet, we also show ourselves off to many people that we will never meet. – The interesting thing is how different the digital version of us is compared to the real one. – Are you worried? – Not necessarily for the filter itself. It is a small thing in a larger problem, which is the enormous focus on appearance in social media, she says. She believes that external factors such as how you perform at work and school, and the relationship you have with the people around you, affect self-image more. – The problem with return sharing is that the ideal becomes unattainable. If you strive to achieve it, you will be dissatisfied all your life. Excited about the future But does that mean that make-up artists like Elias Høve from Sortland will be left unemployed? Høve doesn’t think so. He believes the skills of make-up artists will still be in demand if digital make-up takes over. – In order to be able to create a make-up filter at all, you need someone who is the creative brain behind it, he says.
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Make-up artist Elias Høve believes digital make-up will be next. – news Nordland
