news receives information from several national team mountaineers. “The campaign was a line in the bill for the community. It was very stupidly done.” “Untidy”. “Not the smartest thing he’s done.” These are statements from various national team athletes in alpine skiing that news has spoken to. They are reacting to the fact that teammate Lucas Braathen recently appeared in an advertising campaign for a competitor of one of the Norwegian Ski Association’s partners. news knows that it has made many people wonder whether Braathen is really thinking about the community in the ongoing conflict with the Ski Association. Bjørn Frölich Braathen, Lucas Braathen’s father, can understand the national team players’ reactions to the controversial campaign. – We see that this can be a way of looking at it, and we respect that, he says to news. This is the conflict between the alpine skiers and the Norwegian Ski Federation Lucas Braathen and Aleksander Aamodt Kilde fronts the alpine national team’s conflict with the Norwegian Ski Federation. The conflict has been going on for several years, and mainly deals with the question of the extent to which the performers themselves are entitled to their own image rights. A statement from the Norwegian Ski Association’s legislation committee in winter 2022 gave the athletes complete victory in a dispute over image rights. It states that the athletes and NSF must agree on the extent to which the association will be allowed to use the athletes’ image rights in commercial agreements. This means that the athletes have the right to greater influence in NSF’s negotiations with sponsors. What the athletes are now waiting for is for the parties to negotiate a new national team agreement that is in line with the legislative committee’s statement in 2022. Although they have not yet signed a new contract, the athletes are subject to their previous contracts due to a clause that regulates the duration of the agreement . In September, Lucas Braathen nevertheless stood up in a campaign for a competitor to one of the Ski Association’s sponsors. It must have caused strong reactions. Argument over legal fees Braathen is one of two national team alpinists who are fronting the fight for the athletes to have greater influence when the Ski Association sells the image rights of the alpinists. The association’s own legal committee has concluded that the athletes are entitled to it. The Alpine national teams have outwardly stood united in the conflict, but news knows that there has been some murmuring behind the scenes at times. The distribution of legal fees has created both headaches, disagreements and temperature. And now it is this advertising campaign that has made many people wonder. THE IDYL IS CRACKED: Several national team athletes have stumbled on both the Braathen campaign and the distribution of legal fees in connection with the ongoing dispute. Photo: Erik Flaaris Johansen / NTB Many point out that there is a large bias in the market value of the various athletes on the team, and that those who are not as big stars as the front figures Kilde and Braathen are dependent on the association having finances for the sporting the arrangement will be good enough. Then individual athletes cannot stand up for competitors, and thus weaken the value of the association’s agreements, is the message of several athletes news has spoken to. None of them will come forward by name. – It is important that the athletes have respect for the association’s sponsors, because that is how the trips, the scheme and the support apparatus are financed. We are talking about the best framework in the world, says Arild Olsen. He is the father and manager of national team star Alexander “Sander” Steen Olsen, but he emphasizes that he does not speak on behalf of his son. – The athletes must focus on development, not on making as much money as possible. In addition, communication from the association must be made clearer, so that alpine skiers know exactly where the boundaries are, Olsen believes. The national team’s son does not want to have any opinion on the matter. READY TO SIGN: Jesper Saltvik Pedersen. Photo: Erik Flaaris Johansen / NTB Nor does para-alpinist and gold guarantor Jesper Saltvik Pedersen want to comment on Braathen’s advertising invention, but he is clear that he is not an active party in the case against the Ski Association: – We in para are ready to sign a contract as soon as it is available. I have full confidence that the Skiing Association looks after our interests, says Pedersen, – A provocative campaign to participate in Lucas Braathen’s father is clear that his son cares wholeheartedly for the other national team athletes. – Lucas is concerned about the community, that the association should be well-financed, and that it should get a large enough piece of the athletes’ image rights to sell to its sponsors, but we still haven’t managed to get a meeting where we can negotiate where these boundaries should be go, says Bjørn Frölich Braathen. WANT TO CLEAN UP: Lucas Braathen and his father Bjørn have extended a hand to the association’s sponsor. Photo: Erik Flaaris Johansen / NTB Braathen points out that the team has invited a meeting with the Ski Association’s partner Helly Hansen. They have been in dialogue regarding a future meeting. – We see that this was a provocative campaign to participate in. We therefore wish to speak to Helly Hansen. We are informed that they are provoked, and we understand that. Braathen says he experiences that the athletes’ national team contracts now only give duties, no rights. This despite the fact that the performers have the law on their side when they want greater influence in how their image rights are to be managed. The same opinion is held by both the legislative committee and the control committee in the Norwegian Skiing Association. – Lucas has been loyal all the way, including in all the months that have passed since the legal committee concluded that the athletes have the sport’s own laws on their side, reminds father Braathen. news has been in contact with alpine manager Claus Ryste. He does not wish to comment on the matter.
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Lucas Braathen disappointed teammates with controversial advertising campaign – news Sport – Sports news, results and broadcasting schedule
