The alpinist admits that he has been in a washing-up meeting after the publicity stunt that made headlines two weeks ago. – I was at a meeting with them together with the union on Monday. It was a constructive conversation, says Lucas Braathen to news on Wednesday. Braathen also tells news that at Monday’s meeting he apologized to Helly Hansen for being innocent victims. Earlier in the month, he appeared in an advertising campaign for J. Lindeberg – a competitor to Helly Hansen, which is one of the Norwegian Ski Association’s partners. It created a tremendous uproar. Both federations and teammates reacted to Braathen’s behaviour, and news knows that there are clear expectations in the community that the campaign will lead to consequences for the slalom fair. Start refusal has been mentioned as a possible sanction, precisely to avoid other athletes doing something similar. – Will we see you in Sölden? – I’m in Sölden, yes. I have a plane ticket that is going down, says Braathen. – Are you going to drive in Sölden? – Now I have answered what I have answered. That is what we agreed on, says the alpinist. Already in a week and a half, the Alpine World Cup season starts with a race in the aforementioned Sölden, but it is therefore currently unclear whether last year’s overall winner in slalom will race. This is the conflict between the alpine skiers and the Norwegian Ski Federation Lucas Braathen and Aleksander Aamodt Kilde fronts the alpine national team’s conflict with the Norwegian Ski Federation. The conflict has been going on for several years, and mainly deals with the question of the extent to which the performers themselves are entitled to their own image rights. A statement from the Norwegian Ski Association’s legislation committee in winter 2022 gave the athletes complete victory in a dispute over image rights. It states that the athletes and NSF must agree on the extent to which the association will be allowed to use the athletes’ image rights in commercial agreements. This means that the athletes have the right to greater influence in NSF’s negotiations with sponsors. What the athletes are now waiting for is for the parties to negotiate a new national team agreement that is in line with the legislative committee’s statement in 2022. Although they have not yet signed a new contract, the athletes are subject to their previous contracts due to a clause that regulates the duration of the agreement . In September, Lucas Braathen nevertheless stood up in a campaign for a competitor to one of the Ski Association’s sponsors. It must have caused strong reactions. About Skiforbund partner: – Innocent injured On Wednesday, news met the technical athletes of the Norwegian national team at Juvasshytta, where they are currently training before the start of the season. The day before the interview, news was asked to send an overview of which topics they wanted to ask Braathen about. news then wrote that the topic would be, among other things, about the advertising campaign with J. Lindeberg, with, among other things, the background and status around it. Just before the interview, Braathen made it clear that he would answer what news had mentioned as a topic, but that he would not answer follow-up questions. – Why did you stand up in this campaign? – That was not your question. – What was the background for these pictures then? – Here there is an overarching case that has gone on for over three years and is about exactly these types of things. The only thing I have to comment on is that since the last time we spoke, we have after a long time tried to have a conversation with Helly Hansen. We got that, says Braathen. Sports manager for the alpine skiers, Claus Ryste, also confirms to news that they have had a meeting together with Braathen and Helly Hansen. Braathen continues: – I was at a meeting with them together with the union on Monday. It was a constructive conversation where I, as an innocent victim of Helly Hansen, got … Yes, they became an innocent victim of that campaign. That’s all I have to comment on it. – So the status is … Does it have any consequences for you? – That’s what I answered now, says Braathen. news has asked the Ski Association about what consequences the campaign will have for Braathen. They did not want to comment on that. Wants internal handling The 23-year-old has been in a conflict with the Norwegian Ski Association for a number of years. Together with teammate Aleksander Aamodt Kilde, he fronts the fight for the athletes to have greater influence when the Ski Association sells the alpine skiers’ image rights. When asked if Braathen thinks the advertising campaign he ran in may have affected the conflict with the union in a negative sense, he replies: – So far, after a long time of trying to reach out to Helly Hansen, I have succeeded. We have started a conversation about it. It is a subject that is handled internally between the athlete group, federation and Helly Hansen as a partner. – So you are not going to go out with any consequences of that? – We have a conflict that is being discussed now. Internally, Braathen replies. An internal solution is also what national team player Rasmus Windingstad highlights on the issue of the contract conflict, a conflict that Atle Lie McGrath calls “interesting”. – In the main, I focus on driving fast on skis and team culture. For me, that is the most important thing. Otherwise, we are responsible for this, we will resolve it internally. Then we can make a summary later, says Windingstad. 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Lucas Braathen confirms washing-up meeting after publicity stunt – news Sport – Sports news, results and broadcasting schedule
