As a bachelor with a double bed, a steady job and my own home, I consider myself an ideal candidate for the various dating apps. That’s why I read with interest Helene Asphaug’s chronicle about guys who don’t get women. We agree on a lot, but I have an alternative explanation about causes and connection: Women and men are not the only ones with interests when it comes to dating via apps. So let me illustrate this through my own experience: I am not as handsome as Brad Pitt, dark-voiced as James Earl Jones or as tall and muscular as The Rock, but have observed that it is not only these men who have managed the magic of enter into a relationship. I estimate that there must be at least one woman in this world with whom I could build a meaningful relationship, and one is better than none! I then start the dogged hunt and head out into the savannahs of dating apps, hoping to return home with a mate. In the past, of course, I only used the free version of each individual dating app. My inner “Uncle Skrue” tells me that I should of course not pay for something that can be used for free, albeit with certain restrictions. Some matches come and go, but these do not lead to anything fruitful. I have then heard of couples who have met over such apps in the past, but as The Monkees sing in their song “I’m a believer”, I quickly concluded that dating apps were probably “Meant for someone else but not for me”. But then something happened. I had finished a long course of study, moved to a completely new place with minimal existing acquaintances and with a permanent job. And best of all: the Gold subscription to one of these dating apps was on sale. OFFER! Even my inner “Uncle Skrue” managed to be persuaded. I could enter into the subscription for a month and thus improve my opportunities to both get to know more people, as well as hopefully increase my chances. After about a month I had already met someone whom I started dating. The dating app’s role was played out, but I kept the app until things got more serious, and unfortunately got pulled for another month without needing to. My inner “Uncle Skrue” cursed briefly, but firmly. What followed, however, gave me great insight into how these apps work. After about two weeks of inactivity and rejected alerts, the algorithm understood that more heavy lifting was needed to keep me as a customer. I started getting matches, lots of matches. Uninvited, I was shown to various girls, the ones I had previously swiped to confirm, suddenly appeared as matches. And the app could proudly display a double-digit number of girls who had “liked” me and were waiting for me to “like” them back. It is no coincidence that this happens, the apps feed on subscribing customers and completely contradict conventional business wisdom: Satisfied customers are NOT good business! To those of you who have had your self-esteem shattered through the use of these apps: Know that they serve you the reality they themselves have earned! Also read:
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