Di Mu Takes the Helm as CEO of Legendary East
In a significant move within the film industry, **Legendary Entertainment** has appointed **Di Mu** as the new **CEO** of **Legendary East**. This transition marks a new era for the company, especially following the tenure of outgoing CEO **Sirena Lu**. Previously, Mu held the position of **EVP Marketing** for the China-based division, which focuses on promoting and marketing not only **Legendary** content but also third-party releases within the Chinese market.
Expanding Reach with Local Insights
In her new role, **Di Mu** plans to enhance **Legendary’s** presence in the Chinese market by integrating local audience insights into their marketing strategies for high-quality films and TV series. She will report directly to **Joshua Grode**, the **CEO** of **Legendary Entertainment**, ensuring a strong connection between the creative and executive sides of the company.
A Wealth of Experience
With over **22 years of experience** in **film marketing**, creative advertising, and integrated media strategy, Mu stands out for her unique ability to blend the **Hollywood** landscape with the domestic **Chinese** film market. Since her arrival at **Legendary East** in **2016**, she has successfully elevated Hollywood intellectual properties (IPs) in China. Through her innovative approach to **precision marketing**, as well as her audience-first localization strategies, Mu has established effective cross-sector brand collaborations.
Under her leadership, **Legendary East** has overseen significant box office successes. With campaigns for **12 films**, she has contributed to gross revenues exceeding **$1.34 billion**. Some of the films that Mu has notably marketed include **Warcraft**, which set the record as the highest-grossing imported film at its release, **Godzilla x Kong: The New Empire**, which became the top imported film of **2024**, and **A Minecraft Movie**, currently the leading import for **2025**. Additionally, Mu has directed marketing efforts for hits such as **Pokemon: Detective Pikachu**, **Godzilla vs. Kong**, and the epic **Dune** series.
Industry Recognition
**Joshua Grode**, the current CEO of **Legendary Entertainment**, expressed his enthusiasm about Mu’s appointment by stating, “**Di Mu** has been an invaluable member of **Legendary East**, playing an integral role in executing the local marketing campaigns for our successful films in China. Her knowledge of the local market, along with her creativity and leadership skills, make her an ideal leader for our next chapter in the region.” This statement highlights Mu’s skills and contributions to the company, reflecting the strong foundations she has laid for her new role.
Bridging Cultures and Strengthening Local Ties
Di Mu herself expressed her pride in the achievements of **Legendary Entertainment**, stating, “I am proud of the success we at **Legendary** have had thus far, bringing some of the world’s biggest films to Chinese audiences in new ways that feel authentic and resonant. As we move forward with this new phase, I am excited to continue bridging our cultures, leveraging my local experience and relationships to strengthen **Legendary’s** reputation as a market leader.” This commitment to cultural resonance and local engagement underscores her approach towards fostering a deeper connection between international films and Chinese audiences.
Upcoming Projects from Legendary Entertainment
**Legendary Entertainment** plans to expand its portfolio with several highly anticipated films in the pipeline. Among them is the live-action-animation hybrid comedy **Animal Friends**, featuring an all-star cast including **Ryan Reynolds**, **Jason Momoa**, **Aubrey Plaza**, and **Dan Levy**. Other notable upcoming projects include **Dune: Part Three**, an adaptation of the classic game **Street Fighter**, an untitled film by acclaimed director **Alejandro G. Iñárritu** featuring **Tom Cruise**, and a new installment in the popular **Monsterverse** franchise.
This diverse slate reflects **Legendary’s** commitment to not only producing **blockbusters** but also engaging a wide array of audiences globally, creating opportunities that align with local market expectations and preferences.
Conclusion
As **Di Mu** steps into her new role as CEO of **Legendary East**, the film industry watches with keen interest. With her extensive experience and proven track record, there is much anticipation surrounding how she will steer the company through its next phase in the ever-evolving landscape of film marketing and distribution in China. Her innovative strategies, informed by deep local insights, are set to enhance **Legendary Entertainment’s** prominence and success in this crucial market.