The case in summary Women’s suits and suits with women’s names on them are becoming increasingly popular. Norway’s largest supplier of football kits, Unisport has doubled sales of the kits in recent years, and is constantly breaking new sales records. The sports shop Torshov Sport in Bergen has seen an increase in sales of women’s models of between 80 and 90 per cent over the past four years. Brann’s women’s team sees an increase in the number of spectators at the matches. On Tuesday, the stage is set for the EC match at the stadium, and up to 8,000 spectators are expected. But the interest in women has not come overnight. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. Many like to associate football with Cristiano Ronaldo and Erling Braut Haaland. But in recent years, more and more people have also opened their eyes to Ada Hegerberg and Caroline Graham Hansen. Norway’s largest supplier of football kits, Unisport, reports record sales in both women’s kits and kits with women’s names on them. – Sales have doubled from year to year, and we are constantly breaking new records. Although we bought in more this year, we ran out already in March, says sales manager Henrik Brosø. The supplier has known the development of the body since the EC in England in 2022. This was also the first year that the women’s model was sold out. – We notice that the women’s national team’s good performances increase interest, Brosnø explains. The Norwegian Football Association can confirm that interest in women’s football is increasing. Runar Pahr Andresen, marketing director for the Norwegian Football Association. Photo: Press image – We have worked to ensure that the players themselves and the team are important in the marketing of women’s football. We have raised profiles, and interest now, compared to just a few years ago, is significantly higher for the women’s national team. We also see that in numbers. That’s what Runar Pahr Andresen, marketing director for the Norwegian Football Association, says. Since 2018, interest in the women’s national team has increased step by step, almost doubling, according to Andresen. – There has been a huge boost in recent years, he says. Hectic for the sports shops The outlets are well aware of the increased interest. One of them, Torshov Sport in Bergen, has previously made several attempts to sell women’s models and football kits with women’s names on them, without much success. But four years ago, something happened. Since this, the sports shop has had an increase in sales of women’s models of between 80 and 90 per cent. Marius Lyseknappen thinks women’s football is fun. But he has not thought about the international match when it is played in Bergen. Photo: Eskild Byrkjeland / news – We still sell most men’s suits, but I have noticed that more and more people want women’s names on the back. That’s what Marius Lyseknappen says, who has a summer job in the store. He has many numbers and letters to print a day. – But I think it’s about time that the ladies also got the focus, he says. Bergen hosts On Tuesday, the stage is set for a big game at Brann Stadion, when Norway’s women’s national team meets the Netherlands for European Championship qualification. Brannbutikken has also noticed the increased popularity of female footballers. – It is very touching to see little girls who come into the shop with stars in their eyes. You can see how much it means to them to have the name and number of female role models on their back. That’s what Tonje Wollen Grieg, who is the store manager at the sports club, says. Last year she sold 516 women’s suits, a clear increase from the 286 sold in 2022. So far this year, the store has already sold 316 women’s suits. Tonje Wollen Grieg has sold many women’s suits recently. Photo: Eskil Byrkjeland / news Mette Hammersland has had to sacrifice a lot – or “Mor Sandviken”, as she is called locally, has fought for women’s football for almost 50 years. She is one of those who have worked to ensure that it is Brann Stadion that hosts Tuesday’s international match. – When the Football Association had to choose the stadium for the match, we thought it would have to be us. At least it shouldn’t be about self-confidence, she says happily. Mette Hammersland is a veteran in the football community. Photo: Eskil Byrkjeland / news Today she is the marketing and media manager for the Fire women’s team. She says that interest in women’s football has far from come “overnight”. – When I started with football in the 70s, we just played in a corner. Women were not allowed to play football. Young people today often don’t understand what it took to get where we are today, she says. In May, the former Sandviken women from Stemmemyren were allowed to move permanently into Brann Stadion. Now they can show an average of close to 2,300 spectators at the matches. – We believe that there is reason for others to look to Brann, Bergen is the best place for girls and women to be right now. There is no doubt about that, says Hammersland. The women have been given a place of honor on the corridor walls inside the “Staddaen”. Photo: Eskil Byrkjeland / news Still space in the stands The eager Bergensen rushes through the corridors. There is a lot to be done before the game. – We have to prepare ball retrievers, mascots. We are also going to make the “tilt”. But it is very impressive, and we are very proud of what we have achieved. File photo of Ada Hegerberg signing autographs for the audience after Norway – Italy in May. Photo: Beate Oma Dahle / NTB Despite the fact that the national team match falls in the middle of the joint holiday, they hope to sell 8,000 tickets. So far, 6,500 spectators are expected. The maximum capacity of the stadium is approximately 16,000. – So there is still a way to go before we completely fill the stands, but this is only the beginning, says Hammersland hopefully. And the women’s football involvement has not only had an effect in the stands. The Norwegian Football Association can confirm that activity has also increased for children, young people and women who play football. – It clearly has an effect that we have new role models in the national team who inspire others to also pursue activities at their level, says Andresen in the NFF. Published 16.07.2024, at 09.16 Updated 16.07.2024, at 13.14
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Large increase in sales of football kits with the name of female footballers on before the EC match – news Vestland
