Right at the entrance to Lysefjorden, not far from the tourist magnet Preikestolen in Rogaland, are small cabins that have received a lot of international attention. – I have never come across anything where you, purely in terms of marketing, have not done anything, but just let the word go first, says Bjørn Moi, project manager for The Bolder. – We wanted to create a different tourism destination, says Bjørn Moi. Photo: Marte Skodje / news He talks about press clippings from all over the world, and mentions that both media in South America, North America, major design magazines in Asia and the New York Times have published about the cabins at Lysefjorden. Ever since opening on 1 July 2020, the cabins have been, so to speak, fully booked. Now The Bolder is expanding with three new cabins, this time designed by Snøhetta. – When we were given the opportunity and permission to build the cabins right on the edge, facing one of Norway’s finest fjords, the choice was not very difficult. We have been met with positivity at all levels; in county, municipality – the enthusiasm is great, says Moi. – We have received enormous attention both internationally and nationally for these cabins, says Elin Engelsvoll. Photo: Marte Skodje / news Out of the ordinary – Things spread quickly, especially on Instagram, and there are many who write that “this is on my list”, says Elin Engelsvoll, operations manager at The Bolder. The small designer cabins opened in the middle of the pandemic. In the beginning, it was naturally mostly Norwegians who came. Now, however, the player notices that more and more are coming from all corners of the world. – People make pilgrimages to come here. Last week a couple from China visited. They had traveled from England for three days to experience this, says Engelsvoll. – It spreads quickly, especially on Instagram. Many people write that “this is on my list”, says Elin Engelsvoll. Photo: Marte Skodje / news While many people come from afar, there are also locals who want to see the fjord from a new angle. – Cool to try something like this nearby. It was a Christmas present from her to me, so I was lucky. That’s what Eirik Lerang (25) says and nods at partner Sara Ritland (19). They usually live only half an hour away, in Kjølevik on Tau in Ryfylke. Together with little Noah, only 7 weeks old, they got to experience Lysefjorden from a new angle. Eirik Lerang, Sara Ritland and little Noah visited The Bolder. Photo: Marte Skodje / news – He is quite calm normally, so it went well. He slept at night, so we got to enjoy both the evening and the night, says Lerang. – How was it when you got up today? – It was absolutely magical, it was indescribable. That weather. We couldn’t be luckier. Breakfast in bed with a view, says Sara Ritland. Eirik Lerang, Sara Ritland and little Noah visited The Bolder. Photo: Marte Skodje / news Popular with unique accommodation In recent years, accommodation has appeared both on mountains, up in the tops of trees and right out on the coast. news has spoken to, among others, Trekronå on Ogna, Woodnest on Odda, Himmelhyttene on Stord, Artic Hideway in Fleinvær and PAN in Finnskogen. All report good visitor numbers and international interest. Such unique accommodations can be found all over the world. But Norway stands out, and that increases the interest in coming here. In the last five years in particular, despite the pandemic, it has taken off. – Unique accommodation puts us a little extra on the map, says Stein Ove Rolland, director of Fjord Norway. Photo: Ole Andreas Bø / news – The feedback from these players is that they are very busy, there are waiting lists. There is a great desire to be allowed to be in such very special places, says Stein Ove Rolland, director of Fjord Norway. Rolland believes there are several examples of the Norwegian Tourist Association (DNT) doing exactly the same as commercial players. That they create fantastically beautiful cabins, where they let nature in and make the experience unique. At the same time as the trend for unique accommodation is increasing, consideration for vulnerable nature is extra important. The Bolder builds cabins right by the protected forest. Primeval forest that is several hundred years old. – We have been very concerned about making a minimal footprint. – Snøhetta is one of the three major architectural firms worldwide and we are very proud to use a Norwegian firm, says Moi. Photo: Marte Skodje / news Moi explains that the cabins are built on stilts to protect nature in a gentle way. If you want to remove the cabins, you can therefore remove them without the footprint being too large. In addition, the paths around the cabins are built above the terrain so that nature is not worn out. And the price tag? For one night at The Bolder, you have to spend a minimum of NOK 3,900. Many will live in small cabins. – 80 per cent of our guests either come alone or are two people together, says Moi. Photo: Marte Skodje / news – If things are attractive and scarce, the willingness to pay and interest in experiencing them increases. Not everyone has the space or can afford it. In these projects, great emphasis has been placed on architecture and quality at all stages, says Rolland. According to Moi, the price is currently not an obstacle for those who come. – It costs a bit, but so far we have not heard a single word that they think it is expensive. They think it’s worth the experience, says Moi. – We are excited about the response when we now expand with three new cabins, says Bjørn Moi. Photo: Marte Skodje / news
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Large demand for small designer cabins. The Bolder is being expanded with three new cabins from Snøhetta – news Rogaland – Local news, TV and radio
