Viaplay lost SEK 700 million in the third quarter, according to the quarterly report that was presented on Friday morning. The electricity company will sell shares for 4 billion to bring in fresh capital, reports Dagens Næringsliv. They must also renegotiate the 14.6 billion kroner they have in debt. On Thursday, it emerged that the crisis-hit Viaplay has started selling off businesses to get the economy back on its feet. They have now sold their British business back to Premier Sports without it being revealed what might happen to the rights they have to broadcast British football. The sale price is secret. – This is in line with Viaplay’s strategy and plan, they wrote in an email to the Swedish newspaper Dagens Industri. In July, it became clear that the company intends to focus on the Nordics, the Netherlands and the company Viaplay Select. It was this summer that it became clear that Viaplay has major financial problems. They then announced that they were going to lay off 25 percent of the employees. According to Campaign, they have got rid of more than 30 percent of the employees. Since then, Viaplay has acquired Canal+, Schibsted and a Czech media group as owners. They will own around 30 percent of the Viaplay shares. Stopping growth Viaplay was long considered an engine in the European streaming world and they presented plans to expand to a number of new countries in 2023. Twice the company has postponed the presentation of its quarterly results and on Wednesday morning at the latest the report was postponed until Thursday. One of the reasons must be that the company is hunting for new capital in order to survive at all. In Norway, Viaplay is particularly known for having the rights to broadcast football matches from the Premier League, as well as a number of series and films. – The track of A few days ago, the news came that one of Viaplay’s big ventures, the film “The Gold Transport”, was the result of internal strife and bankruptcy in the production company. – This was a complex situation with a number of factors beyond Viaplay Group’s control, said Fredrik Olimb in Viaplay to VG recently. The Swedish financial journalist and commentator Richard Bråse is one of those who have followed Viaplay’s rise and fall in recent years. – Now it seems that the traces have completely disappeared, Bråse told Dagens Industri on Thursday.
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Kriseråka Viaplay presents quarterly report – news Norway – Overview of news from different parts of the country
