– My dream was to play at Coachella. Chirag’s childhood dream was to act on Coke Studio @ MTV India or Pakistan. This is how the post Karpe-Magdi posted on the duo’s Instagram on Wednesday began. On Friday afternoon, the new song was released on Sportify. The producer of the show, Zulfiqar Jabbar Khan on FaceTime with Karpe. Photo: Screenshot/Facsimile / Instagram With that, he revealed a several-year-old collaboration that will see the light of day on Friday evening, Norwegian time. – Like hundreds of millions of Desi around the world, Chirag has a close relationship with Coke Studio, both the Indian and Pakistani versions of the TV show, says the band’s manager Silje Larsen Borgan in an email to news. Popular in both India and Pakistan It was the Pakistani version of the program that made contact. But what is Coke Studio Pakistan? In the comments section on YouTube, it is easy to see that both Indians and Pakistanis agree on how good the quality of the Pakistani production is. That is pretty much the only thing Pakistanis and Indians agree on. Singing in several languages The song has been named “Piya Piya Calling”. – It is the first time in history that someone is doing something in Norwegian in South Asia. The song is also in Gujarati, Arabic, Urdu, Farsi and Baluchi, which makes it completely unique worldwide, says Borgan. The Pakistani artist Kaifi Khalil features on the song. There is also Norwegian-Iranian Amanda Delara. Can reach billions – I don’t think people in Norway realize how big this is, says music journalist Sandeep Singh. He is a former presenter of Musikkrommet on news. As is well known, Karpe sings in Norwegian. They also do that in the new song, even though it was recorded in Pakistan. Singh explains that music in Norwegian can reach around 5 million people – if you’re lucky. – But with this collaboration, they can suddenly reach 2 billion people instead. Sandeep Singh is excited to hear the song. Photo: Rune Lind / Rune Lind/news With 2 billion people, Singh calculates the population of India, Pakistan, Bangladesh, Nepal and Bhutan, desi countries. On top of that come those who have emigrated to other places in the world, but have roots in these countries. – Full circle for the Omar Sheriff project Singh compares Coke Studio Pakistan with another well-known Norwegian program: – It has the same popular appeal as “Hver Gang Vi Møtes”, but in Coke Studio the best artists gather to create new songs, as in to a greater extent stands on its own two feet. And Singh may be right about Karpe’s new song. One of the songs from the last season of Coke Studio Pakistan “Pasoori”, at the time of writing has over 756 million plays on YouTube alone. The duo does not expect such high numbers. – The dream has actually already been achieved just by playing there! A complete full circle for the Omar Sheriff project and Diaspora Dreams, says manager Silje Larsen Borgan. Published 28.06.2024, at 16.59 Updated 28.06.2024, at 18.34
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Karpe releases new song – can be heard by billions – Greater Oslo
