In 2018, Cathrine Børter launched the jewelery brand Pearl Octopussy. The jewelery has received a lot of attention both in Norway and internationally. But when she recently received messages in which several people wondered if she had collaborated with the Spanish clothing chain Mango, it made Børter see red. – We have spent a lot of time creating a recognizable design and have deliberately chosen a less commercial direction. Because she had not entered into a collaboration with Mango at all. – The fact that Mango, which has 15 million followers on Instagram and stores all over the world, is selling our design, feels insanely unfair! The original from Pearl Octopussy Photo: Screenshot: Pearl Octopuss.y Jewelry from Mango Photo: Screenshot: Mango She has tried to get in touch with Mango on Instagram, but without success. She says they are hiding the comments she and others have left on their account. – It is incredibly provocative that they do not respond to inquiries. I feel that I must speak out and stand up against an unculture that has existed for a very long time. news has not succeeded in getting in touch with Mango for comment. INSTA HELP: Børter has tried to contact Mango via Instagram. Several acquaintances have shared the post. Photo: Screenshot: Instagram – Pearl Octopussy is a brand that is still small and fighting for existence. The original from Pearl Octopussy Photo: Screenshot: Pearl Octopuss.y Jewelry from Mango Photo: Screenshot: Mango Also read: The dream of world domination. Not a new phenomenon The fact that clothing chains copy the designs of other brands has been going on in the fashion industry for a long time. Fashion manager at KK magazine, Ida Elise Eide Einarsdóttir, says that there is a fine line between inspiration and copying. – Copying has long been a huge problem in the fashion industry. Not only are the big, well-established brands and fashion houses copied, but also the smaller, independent designers. She believes that it can help to dilute the brand. PROBLEMATIC: Ida Elise Eide Einarsdóttir in KK believes that the balance of power becomes skewed when big brands copy smaller designers. Photo: Astrid Waller Einarsdóttir thinks it can be particularly unfortunate for small, independent designers to be copied, because customers may not actually know they are buying copies. – Smaller brands also have less muscle financially to take up the fight. Having said that, there are examples of small, independent designers who have taken big brands to court – and won. She herself thinks that there is a similarity between the pieces of jewellery. – At first glance, there is no escaping the fact that there is a clear similarity between the pieces of jewellery. It is questionable whether this is not far beyond the famous line. I would like to hear what Mango thinks about this, but by making himself almost unavailable to the press it will be difficult. Almost impossible fight NF & TA, a cluster for the Norwegian textile industry, can say that they have come across several similar cases and that it is unfortunately difficult for smaller design brands to fight against cases of copying. – There is a long way to go where you will win very little. It is an expensive process and small players usually cannot afford to take up the fight, says general manager of NF & TA, Linda Refvik. HARD FIGHT: Linda Refvik in NF & TA believes that small brands usually cannot afford to take up the fight against copying. She says that it is usually only large and well-established brands that have the finances and strength to put lawyers on such cases. A LOT OF WORK: Børter says that they use materials and techniques that are much more expensive to implement than the jewelery of the chain stores. Photo: Patrick da Silva SætherNRK Sharing and informing followers on Instagram may then be the easiest way to go. – Then you can at least inform the customer about what is the original and who is selling the copy, says Refvik. news has not succeeded in getting in touch with Mango for comment.
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– Insanely unfair! – news Culture and entertainment
