The matter in summary • Inland traffic has launched a summer campaign where bus tickets cost NOK ten, regardless of the length of the journey.• Last year the summer campaign resulted in 51,000 more travellers, an increase of almost 15 per cent.• So far this year, Inland traffic has had an increase of 5, 8 percent in the number of travelers compared to last year.• Other counties, such as Østfold, have also had similar campaigns with positive results, even if they have had financial challenges.• Researchers at the Institute of Transport Economics believe that the ten kroner offer can be an effective marketing measure for to make people familiar with the bus service. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. When Vilde Malmin was going to buy her ticket from Lillehammer to Gjøvik, she thought something was wrong with the travel app. The trip only cost ten kroner!? – I had intended to pay several hundred kroner, she says with a laugh. The three-crore campaign for Inlandstrafikk started on Monday. Throughout July until the start of school in August, a bus ticket costs just ten kroner, no matter how far you are going in the county. For example, you can take a bus from Magnor, in the very south of Innlandet, and 40 miles north to Bjorli on the border with Møre and Romsdal. The trip involves six different buses and will take over a day with all the changes, but still costs the same. LONG DISTANCE: This is probably one of the longest trips you can drive for ten kroner this summer, from the Swedish border in the east to Møre and Romsdal in the northwest. Photo: Screen dump / EnTur Successful campaign It is the third year in a row that Inlandstrafik is running the summer campaign. The aim is, among other things, to help reduce car traffic and emissions in the region, they report on their own websites. Last year, the result was 51,000 more travellers, an increase of almost 15 per cent. – You can get a really long trip for ten kroner. But it may happen that you sometimes have to have two tickets, so you have to pay NOK 20, says Stine Fredriksen in Innlandstrafikk. Photo: Jenny Marie Sveen / news So far this year, Inlandstrafikk has 5.8 per cent more ordinary travelers compared to last year, according to Stine Fredriksen, unit manager of Inlandstrafikk. She believes this shows that the positive trend continues. – That is the most important thing about the campaign. To get more people to try the bus this summer, so that they will make good choices in the autumn. Bus for a tenner?? 💰🚌🤠 Yes, drive on, and preferably permanently! 🥰 Oi, now I get to see more of Inlandet than I had actually planned! 🤩 Well, I prefer to travel exactly when and where I want, so I’ll have a car, that is! 🚗 Meh. Okay. 🤷 Don’t agree to silly stunts, so this doesn’t change my habits!! 😤 Show result Summer offers and fixed offers Inland is not the only travel county that hits with promotional prices. Scroll through the image carousel to see several public transport campaigns from around the country: In Troms, for several years, they have had good experience with the summer ticket, where you can travel as much as you want by bus and speedboat for one week for just over a thousand Swedish kroner for adults, according to Knut Bones in Troms county municipality. Photo: Kari Anne Skoglund / news In Oslo, Ruter had a campaign where children and young people could buy a 24-hour ticket for five kroner during the Christmas holidays. Photo: Hallgeir Braastad / news Østfold this spring had single tickets for NOK 10, and season tickets for NOK 100. Photo: Benjamin Vorland Andersrød / news Director Jonas A. Kårtveit Olsen of Østfold public transport says that they have had positive experiences from previous summer campaigns with customers will be more satisfied with the service. – At the same time, this has a cost that we are unable to bear right now. There will usually be a few more passengers, but not enough for it to pay off financially. This year, the three-krona offer also applies to the Valdresekspressen, as long as it is a question of pre-purchased tickets and only within Innlandet county. – It is positive to have measures that get more people to take the bus, says Helge Kvame, general manager of AS Jotunheimen and Valdresruten Bilselskap. Photo: Geir Randby / news In Finnmark, a single ticket on the city buses costs NOK 10 after five in the afternoon. – This ticket is for everyone, it is, among other things, a wish to make it easier for families with children to send their children on the bus for leisure activities, says Sunniva Tønsberg Gaski in Finnmark County Municipality. Researcher: – Hope the campaign also replaces car journeys Nils Fearnley at the Institute of Transport Economics (TØI) believes the 10 kroner offer can be an effective marketing measure for people to become familiar with the bus service in the interior. – Ten kroner was cheap and symbolic. It’s probably going to get some attention. That the discount should get more people to park their car more often, he believes Innlandet will be able to achieve, with such a hefty discount. – One must hope that it is not only walking and cycling trips that are now taken by bus, but also car journeys. Nils Fearnley at TØI wishes Inlandstrafikk the best of luck with the campaign, and hopes that the insight the public transport company will probably gain about who uses the offer will be useful elsewhere. Photo: Hallgeir Braastad / news The effect can also be long-lasting, although he does not think it will be large. – You have seen elsewhere that, for example, free public transport for a period of time has caused some people to open their eyes to the fact that the public transport alternative is better than they thought, he says. Researcher Nils Fearnley believes it is an advantage that the discount applies to single tickets, because people who travel with single tickets are often more price sensitive. This will result in more tickets sold.VIDEO: JENNY MARIE SVEEN/news – That it is limited in time is fine, because public transport is dependent on funding, and the ticket revenue forms an important part of it. Had to double-check the price Back at Lillehammer public transport station, Vilde Malmin, who was pleasantly surprised by the price of the bus ticket, says that at first she thought the price was wrong. – I had to go in and check if it could be a mistake, really. Then I found out about this offer. – In periods I have taken quite a lot of buses, but just too little to buy a period ticket, so it will be expensive no matter what you do, says Karianne Asphaug (th). The ten-crore offer in Innlandet is therefore right in the middle of nowhere for her, she says. Linn and Grete Aasenhuus (th) are ready to use the campaign price, but Grete says it will not change her bus habits when it comes to visiting places with poor public transport. – Then I have to take the car. – Drive on! says Martin Sørvold that he can travel throughout the interior for a tenner. She believes the campaign will get more people to take the bus. – One of the reasons why people don’t use the bus often is that it is too expensive. It should be cheaper, usually. She herself is going on to Eidsbugarden in Jotunheimen, from Gjøvik. And I think it won’t be her last trip to Innlandet. – I sat and considered that we might have to be a little more inland this summer, when it is so cheap to get around. Published 05.07.2024, at 09.50
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Innlandet entices with buses for NOK 10 this summer – cheap and symbolic, says researcher – news Innlandet – Local news, TV and radio
