The matter in summary: New rules for sales marketing in Norway came into force on 1 October this year to prevent shops from manipulating before and after prices on sales goods. The Consumer Council encourages consumers to check prices at various stores before shopping, and not to be blinded by discounts. Before a sale is announced, the stores must examine their own price history to find out which price is the lowest price applied in the last 30 days. Shops that break the rules can be fined. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. On 1 October this year, there were new rules for sales marketing in Norway. This will ensure that the shops stay on the mat when they state the before and after price of sale goods. Happy for good offers The friends Mathilde Kristiansen, Camilla Larsen and Julie Blådammen are shopping in Porsgrunn. Among other things, they are looking for clothes and make-up on sale, and admit that they allow themselves to be enticed by some extra good offers this week. They still go into the shops with a certain skepticism. – I’ve heard that some people raise the prices quite a bit just before they go on sale, but I don’t know if that’s true, says Larsen. Camilla Larsen suspects that some stores adjust the prices up in order to then be able to put the goods on sale. In that case it is illegal. Photo: Theo Aasland Valen / news Blådammen believes many of the sale items were on their way out anyway. – I think there are often things that the shops want to get rid of that are sold when there is a sale, she believes. Strict rules If the girls are right in their suspicions, the shops can break the law. They do not have the opportunity to turn the prices up and down as they wish, if it is then marketed as a sale. This is what Marit Evensen, deputy director of the Norwegian Consumer Protection Agency, tells news. Marit Evensen, Deputy Director of the Norwegian Consumer Protection Agency. Photo: Forbrukertilsynet – You can make some good purchases, but you also have to be a bit careful about a number of things, she advises. – You have to be careful not to look completely blindly at the discounts. Check other stores as well. It is not certain that the product is the cheapest in the particular store you visit. The rules that were recently introduced should make it more difficult for shops to speculate in adjusting prices to make the offers more tempting. Before a sale is announced, the trader must examine his own price history to find out which price is the lowest price used in the last 30 days. – Setting the price in the last week should no longer be possible. You should do well not to discover that it is Black week today. Here from Porsgrunn. Photo: Theo Aasland Valen / news She emphasizes that the serious players in Norway are trying to do things right. Those who are caught cheating get burned. – We can impose fines, which we have also done. Messages such as “cheapest”, “most reasonable”, “lowest price” and the like are examples of cheapest claims. Businesses who use such messages in their marketing must, according to the rules, be able to document that the claims are true. Evensen’s best tip for consumers during Black week is to check the price history of the products. – Don’t let yourself be stressed. There may be other sales periods that are just as good as the period we are in now, says Evensen. I think the prices are fixed. Bjørn Gaaserud prefers a cup of coffee and a chat with friends to good offers in the shops. Bjørn Gaaserud prefers to have a coffee with the guys, rather than flying for the best deals. Photo: Theo Aasland Valen / news However, he is convinced that prices will be adjusted ahead of an announced sale. – The prices are set. Then they are driven down. If people had checked the prices earlier in the year, I think they would have discovered that it is not so cheap after all. Heike Leander Olaussen agrees. – I usually boycott such things. I think it is so unnecessary, he says. Heiki Leander Olaussen cares very little about Black week. Photo: Theo Aalsand Valen / news – If I buy a soft drink, it’s because I’m thirsty. Not because it’s cheap.
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