– It is of course a shame and tiring for us if we have to win many show jumping races to manage to keep up with the seas, but at the same time that is the goal, says Halvor Egner Granerud to news. According to a media report from the International Ski Federation (FIS), prepared by the analysis company The Nielsen Company, 20 million fewer Norwegian TV viewers were exposed to men’s jumping during the 23/24 season. Hopp has had a significant decline in the media impression left over the past year. In addition, the cumulative audience has shrunk. The hours of exposure have also decreased. Alpint has increased exposure in the number of hours. Nevertheless, both the media impression left behind and the cumulative audience declined in the past year. (Note that the numbers on the axis on the left are different from graph to graph). Cross-country skiing also has increased exposure in the number of hours from the 22/23 to 23/24 season. Nevertheless, both the media impression left behind and the cumulative audience declined in the past year. (Note that the numbers on the axis on the left are different from graph to graph). Combined has positive development in both exposure, cumulative audience and media impression. (Note that the numbers on the axis on the left are different from graph to graph). The total thus becomes like this. Despite the increase in exposure, both the media impression and the cumulative audience have shrunk for the four winter sports. From the 2022/23 to 2023/24 season, there was a decline in the cumulative audience in Norway from 52.49 million to 32.86 million viewers. This represents a decrease of 37.4 per cent. – We don’t like that. But then it probably has something to do with who sits on the right to which race, and the size of the competitions, which can have an effect on that, says the sports manager of the jumpers Jan-Erik Aalbu to news. This means the numbers Cumulative audience: The cumulative audience includes all types of broadcasts. Not just live broadcasts of races. This means that it also includes delayed broadcasts, repeat broadcasts, sports magazines, and news broadcasts such as Dagsrevyen. The cumulative audience of 32.86 million viewers in Norway therefore includes all viewers who have watched any form of coverage of the event throughout the season, regardless of whether it was live or in another form of TV programme. Media impressions: Media impressions refer to the number of times an event, sponsor, or specific coverage is seen by the public. The media impression gives insight into how much exposure an event or a sponsor gets through TV broadcasts and other media platforms. To calculate media impressions, the length of the coverage and the number of viewers watching the program are taken into account. The formula for media impressions can be simplified as: Media impressions = Length of coverage × Audience This means that if a TV broadcast of a ski race lasts one hour and has one million viewers, the media impressions will be one million. If the same broadcast is shown again and has 500,000 viewers, the total media impression will be 1.5 million. – Works extremely hard Overall, the international media exposure on TV is about at a standstill. When it comes to total media impressions, Norway has also decreased by around 36 per cent, according to the report. “Among the top nations, it is Austria (+29%) and Finland (+13%) that see the strongest increase in media influence, while the trend in Norway (-36%) goes in the opposite direction,” the report states. The national show jumping team is in financial crisis. Among other things, Hopp must obtain 2.5 million fresh sponsorship funds during the autumn, according to VG. In addition, they have been in deficit for several years. – How much more difficult do numbers like this make it for you in the sponsor hunt? – I don’t want to use the word difficult, because this is something I believe we will achieve. But it is clear that it is not positive that we have fewer viewers, says Aalbu and continues: – But we are working very hard to reverse that trend. The most important thing we can do is to become more attractive. POSITIVE: Jan-Erik Aalbu is sports manager for the national show jumping team. Photo: NTB A turbulent year Johann André Forfang and Eirin Maria Kvandal were the best Norwegian jumpers in the World Cup last year. Both still in seventh place in the World Cup overall. During the Ski Flying World Cup in Kulm in January, there were no medals for the Norwegian ski jumping team. For the first time in a championship since 2003. – It is the case that there are more people who want to watch when they can turn on when Norway wins. And there was much more profit two years ago than there was last year, says Granerud. National team coach Magnus Brevig believes it is about more than just winning races. – You have to offer a little more of yourself, also on the sidelines, or alongside the sport. And I think the athletes are very mature for that now, says Brevig to news. Figures in other winter disciplines Alpine skiing sent 210 more hours this season than in 2022/23, but still decreased by 10-15 per cent. Cross-country aired over 50 hours more this season than in 2022/23, but still experienced a large decrease of 15 percent in cumulative audience, and also a decrease in media impressions of around seven percent. Outdoor cross-country skiing is growing well. Combined, there was an increase of six percent in cumulative audience and 15 percent in media impressions, respectively. But then from a much lower starting point. The first season of the national team jumpers will probably be best remembered for extra-sport drama. During January, long-time sports manager Clas Brede Bråthen announced his resignation. In March, he quit in protest before the notice period was over after the athletes expressed dissatisfaction with long-time national team coach Alexander Stöckl. In May, Stöckl reached an agreement with the Ski Association on a final package. Published 12.11.2024, at 05.44
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Have lost one of three viewers – news Sport – Sports news, results and broadcasting schedule
