Grocery prices should go down now that the new year has started. Extra lowers the price of 150 so-called everyday items. Rema 1000 promises price freezes on over 1000 items. And Kiwi aims to be the cheapest and lowered its prices from this morning. – It’s very good now after Christmas. Then we usually have little money. I’m a student, so we don’t have much to worry about these months, says Mariel Lindelöf on a shopping trip on Extra. Standing in the middle of a price war Grocery expert and former lecturer at BI, Odd Gisholt says customers can now expect lower prices. – We are in the middle of a price war, says grocery expert Odd Gisholt. Photo: William Jobling / news – This is a gift package for consumers. After all, prices are high in Norway. But now we see that all three large low-price grocery chains are lowering prices sharply, says Gisholt. When asked how the competition is now between the large grocery chains, Gisholt replies that there is now a price war; – There has been great competition for a long time, but now the market is no longer growing. And in a market that is no longer growing, a price war breaks out. And we are now in the middle of it, he says to news. Consumers may be happy that some prices go down, while others do not. – It will be exciting to follow this, he says. He believes that prices will stabilize on a number of articles, and go down on a number of products. So now customers should look for the good deals. For them there are many now, he concludes. The grocery stores compete to be the cheapest. Photo: Odd Rune Kyllingstad / news Benefiting from krone exchange rate Food prices have risen a lot in the past year. Mariel Lindelöf says she checks the price more often now than before. – Yes, I have to do that. But I have also adjusted what I buy. If you cut back on meat and buy more vegetables, you can be just as full at the same time as it’s cheaper, she says. Mariel fears that prices will go up in the long run. – We see them constantly increasing over time. I don’t take this as a success, but a short-lived joy, she says. Nicolai Støme has also become more aware of what things cost. – In everyday life, we are very price conscious. Then we’re glad there are reasonable shops, says Støme during a shopping trip at Rema 1000. He says his girlfriend has taught him to pay more attention to prices. – We must hope that something good will come out of these price wars. Because households are under a lot of pressure during the day, he says. Nicolai Støme says his girlfriend has taught him to check the price per kilo of what he buys. Photo: William Jobling / news Now the prices will go down, say the experts. Professor Øystein Foros at the Norwegian School of Economics says inflation (price increases) has decreased in the countries around us. Recently, the krone has strengthened. – It means a lot to Norwegian consumers, since much of what we buy comes from abroad, Foros tells news. Competing to be the cheapest Extra manager Håvard Jensen expects that the new year will mean lower purchase prices from the low-price chain’s suppliers. He promises to pass the savings on to the customers. The company is therefore discontinuing the “price ceiling” price cap. And Extra lowers the price of 150 so-called everyday items. Items such as pasta, frozen fish, vegetables, jams and nappies. Chain director Håvard Jensen at Extra expects that the new year will mean lower purchase prices. Photo: Espen Solli – The big price cut includes everyday goods from our own brands such as Änglamark and Xtra, as well as from suppliers such as Toro, Nora, Farris, Lano, Santa Maria, Findus, Maarud and many more. In addition to the price cuts, there are our regular offers and promotions. This will make the January trade cheaper for all our customers, writes chain director Håvard Jensen in a press release. Rema 1000 promised New Year’s Eve price freezes on over 1,000 items from the first day of the year. – We are now freezing the prices of over 1,000 items. This gives customers predictability and security at a time when this is especially important. This is written by sales and marketing director at REMA 1000, Pia Mellbye. The campaign lasts over Easter, and applies to goods in a number of categories. Prices down from this morning – We always have to make sure we are the cheapest. And we do that in many different ways, says communications manager Kristine Aakvaag Arvin at Kiwi. Communications manager Kristine Aakvaag Arvin at Kiwi guarantees that they will be the lowest priced this year. Photo: Kiwi She says that they have a lot of products that are extra expensive with them. There are popular products such as chicken fillet, fish cakes, wholemeal bread, crisp bread, smoothie, oranges, Pepsi Max to name a few. These products are reduced by between 19-35 per cent, and the campaign will last until 11 February. The company also checks the prices at the other two discount chains every day, to ensure that Kiwi is the cheapest on all items. – If the others have an offer or a campaign, Kiwi lowers the prices by the same amount or more in the same period, says Arvin. All prices in current campaigns with competitors were adjusted yesterday, and KIWI customers have received these prices from today at 7 a.m. In addition, the company continues with a price lock. – It acts as security for customers that prices can only go down and not up. In this category, there are mainly healthier dinner and breakfast products that cannot increase in price before 1 May. But they can go down, says Arvin to news.
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Grocery experts think prices will go down – news Norway – Overview of news from different parts of the country
