As a student, Camilla Werner became interested in gaining control over the economy. – It became more trendy to save, she says. – I thought it was cool. More people started talking about money in a way I hadn’t thought of before. The inspiration came from various social media accounts. Both savings accounts with many thousands of followers, but also smaller contributors. The common denominator was that the tips mainly came from private individuals, not financial advisers. – It is easier to relate to when there is someone from the same life situation with a similar income, Camilla believes. Camilla is inspired by savings tips she finds on social media. Photo: Marius Renner Christensen / news When she finished her studies and started a full-time job last summer, her goal was to save more rather than spend more. The rise in prices will not be as scary with such a safety net. Camilla feels lucky to have made it happen. – Many do not have the opportunity to save. Several of the trendy savings tips are things that many people already do to get by. It is a privilege to be able to save. The 26-year-old says that she has not made any major changes in her life. Just become more aware. She transfers money to a savings account as soon as she gets paid. She plans grocery shopping. She waits a few days before buying things she wants, to think about whether it is something she really needs. Photo: Marius Renner Christensen / news Among the latest purchases are a set of hairdressing scissors. It was on offer and cost NOK 195. Camilla has usually spent NOK 750-800 on a haircut at the hairdresser’s two to three times a year. – My hair grows fast. If I feel like it, I can now take the tips myself, instead of paying several hundred kroner at the hairdresser. It may not be as smooth, but it’s good enough, she laughs. The influencer – We have become aware that the economy is something you can get more out of. That’s what Lise Vermelid Kristoffersen says. As the influencer behind “Pengesnakk”, she reaches out to many with her tips and tricks on saving. It all started with a blog in 2015. Today, among other things, she has a weekly podcast, over 54,000 followers on Instagram, and makes a living from talking and sharing content about money and finances. She has noticed that interest in personal finance has increased. Not necessarily because of the price increase, but over the past few years. – I see a lot more in the media about the economy now, but on social media, in discussion forums and listenership numbers, there has actually been a bit of a push all the time. For Lise Vermelid Kristoffersen, the goal is to make it less taboo to talk about money and finances. Photo: Kristine Elvemo Kristoffersen believes that the sharing trend can take some of the credit for the fact that today there is more talk about personal finances. – You may also have become tired of the fact that everything on Instagram is about what you can buy. That this is a counterweight to the overconsumption society, she says, and asks: – What else can I spend my money on? Can I use them better? Can I save for something? What is really important to me, my future and my family? The frugal minimalist Economy influencers like Lise have inspired many to gain control over their own finances. You can see that in social media. On Instagram, new accounts are constantly appearing from people who want to share their savings trips. 26-year-old Mina Løvgren jumped on the savings trend a few years ago. – With electricity and everything going up in price now, it doesn’t really matter that much for my roommate and me, because we are good with money. There will not be an uncertainty in everyday life. It is about financial security. Mina Løvgren shares content about her personal finances through the Instagram account “Spareminimalisten”. Photo: Privat In January this year, she started the account “Spareminimalisten”. There she shares her budget and savings goals month by month, with subsequent summaries of how things went. – If people know what I earn or what I have saved up or have in my account, it doesn’t mean much to me. Because it doesn’t have much to say about who I am. It’s just numbers. – Everyone should be skeptical At the Consumer Council, they notice that there are now more people who want advice on personal finances. In the event of interest rate changes, such as on Thursday, the traffic on their price overviews linked to mortgages, for example, doubles. That’s what department director Jorge B. Jensen says. He says that there are many people on social media who are good at giving recommendations, but reminds that it is important to be critical of the content. – Everyone should be skeptical of social media as a learning arena for personal finance. Many influencers and fine influencers are not open about saying that what they do is paid advertising. Jensen believes that one should be particularly careful with advice from so-called finfluensers. These are people who influence others by sharing tips and advice about finances. – In my experience, young people are well trained to reveal commercial messages, but on social media the guard is lowered when it is not clear what is advertising and what is not advertising.
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Getting motivation to save through social media – news Norway – Overview of news from different parts of the country
