As IFA wraps up, we approach the second half of September, which means one thing: Apple’s Keynote . The Cupertino giant will present its latest tech offerings, with the iPhone 17 taking center stage and, according to leaks and rumors, possibly the introduction of the iPhone 17 Air . This event promises to be a showcase of innovation and technology, and you can follow it live with us.
Apple’s Keynote is scheduled for September 9, at 7:00 PM Spanish Peninsula Time . You can join us for live commentary on our YouTube channel and our dedicated live page. Here’s a breakdown of when to tune in based on your region:
- Spain: 19:00 (18:00 in the Canary Islands)
- Mexico: 11:00 AM
- Colombia: 12:00 PM
- Venezuela: 1:00 PM
- Argentina, Chile: 2:00 PM
We Are Live!
What Do We Hope to See
The highlight of the day is expected to be the iPhone 17 family. This includes not only the standard model but also the Pro , Pro Max , and the new iPhone 17 Air . Recent leaks indicate a significant redesign of the rear camera module, which appears to be larger, drawing comparisons to some Android alternatives. New color options, such as green and orange , have also surfaced, which are sure to be crowd favorites.
Among the most anticipated models is the iPhone 17 Air , reminiscent of Samsung’s Galaxy S25 Edge. This ultra-slim device may feature a streamlined design, although it could compromise battery life and camera capabilities due to its size constraints. Initial reports suggest that the iPhone 17 Air will sport only a single camera, yet Apple aims to enhance battery performance thanks to its proprietary processors. Furthermore, this model is poised to replace the iPhone 17 Plus , which, based on leaks, seems to be phased out.
IPhone 17 Air Filtering Design
The Pro models are also rumored to receive significant upgrades. Alongside the design changes, improvements in camera technology are highly anticipated. Each camera lens is expected to come equipped with a 48-megapixel sensor , with noticeable enhancements in telephoto and wide-angle capabilities. Fans are eager to see potential upgrades in lens quality, including focal aperture and optical zoom features.

In addition to smartphones, Apple is expected to unveil updates for its smartwatches and headphones. The Apple Watch Series 11 may not boast numerous new features, but there are talks of introducing blood glucose monitoring and blood pressure measurement . Moreover, the upcoming Watch Ultra 3 could see a transition from OLED to micro-LED displays and improved connectivity options. Regarding the AirPods , the most anticipated feature is the potential integration of a heart rate sensor .
Finally, we will also learn about the anticipated launch date for iOS 26 —yes, 26, not 19. As we count down to the event, remember to tune in today at 7:00 PM Spanish Peninsula Time. You can follow along with us on our YouTube channel and our live page for comprehensive coverage.
Image credit: Apple edited by Xataka. Stay tuned for the live presentation of Apple’s latest innovations!

