– I have received two job offers in the last year alone. Companies try everything to attract young people, says Mari Charlotte Holm. One year ago, she was a recent graduate and was employed by a large IT company in Oslo. Cohabitant Erling Tobias Skalleberg is a recent IT consultant in the same industry. He has been contacted by other companies on LinkedIn several times. – Then it is often recruiters or headhunters who wonder if we should have a coffee, he says. SOON NURSE: Mari Charlotte Holm (right) and Erling Skalleberg are on a holiday visit with his sister Julie Marie (left). She is a newly qualified nurse next year and is happy she has chosen a profession where it is easy to get a job. Photo: Heidi Ditlefsen / news Jobseeker’s market Janne Siri Horne is an advisor and partner in the recruitment company Headvisor. She confirms that there are now more vacancies than candidates out there. In other words, it is a favorable market for young people who are looking for their very first “real” job. – We have experienced that it is a demanding market and recruit in. It is clearly the jobseeker’s market, says Horne. She believes the companies’ brand is crucial in attracting the right candidates. – Appearing as an attractive workplace then becomes even more important for companies. EASIER TO GET A JOB: Janne Siri Horne is a partner and advisor in Headvisor. She says it is currently the jobseeker’s market. Photo: Eirik Andresen Free trips and dinners The IT consultants Holm and Skalleberg have ended up in jobs that give high priority to new graduates. The first year, both have been on several trips, dinners and professional gatherings with other new employees. – The companies are very concerned with creating a good environment to retain new employees. They are also very flexible if, for example, you want to change department within the company, says Holm. – We had to fight Regional Director Høye Høyesen in NHO in Agder says young people today think differently than what people his age did when they had to get a job. – We had to fight a lot. Now it is rather the opposite. The younger ones today are more concerned with coming to companies with an exciting environment where they can develop, he says. This is confirmed by Julie Marie Skalleberg (25). She will soon graduate as a nurse. – I am interested in finding a job where I can grow and develop, she says. Must stand out Reidar Henriksen is the regional manager of PwC, which is one of the country’s largest auditing and law firms. Henriksen says that they will increase the number of employees by 50 percent in the next few years. Then they must get hold of young, newly educated and skilled minds. – The battle for talent is getting tougher. To be an attractive workplace, you have to stand out, says Henriksen. NEW CAMPAIGN: Regional manager for PWC in Sørlandet Reidar Henriksen says this spring’s campaign on social media has had an effect. In the form that the company is now perceived as more attractive among students. Photo: Private To attract these, they have now taken new paths. This spring, they launched a campaign on social media where the company introduced itself to potential job seekers. – We made 7-8 episodes that have been shared on social media and on all Scibsted’s platforms, including VG, says Henriksen. Høyesen in NHO confirms that companies have to be creative when they advertise vacancies. Using only Finn no longer lasts. – We see that they use social media and other channels than the completely traditional ones.
ttn-69
Employers must become more creative to attract young employees – news Sørlandet – Local news, TV and radio
