Elon Musk has appointed former head of advertising at NBC as successor at Twitter – news Urix – Foreign news and documentaries

– I will resign as soon as I find someone stupid enough to take the job, tweeted Musk about his own boss job in December. The Tesla founder has been under great pressure to find someone else to manage Twitter since he bought the platform for around NOK 470 billion. Now he has found a successor, he announced on Thursday. He did not give a name, but said that “she” was going to start the job in six weeks. On Friday, he confirms that it is Yaccarino. Musk was on stage with Yaccarino during a marketing conference last month. Photo: Rebecca Blackwell / AP Musk says he will still be involved in Twitter as head of design and technology, while Yaccarino will focus on the company’s operations. She will also transform Twitter into an “all-possible app” under the name X, he tweeted further. Many large companies stopped investing in the platform after Musk took over, partly because of skepticism about the major changes he introduced. He himself admits that income has been “massively” reduced, but he told the BBC last month that investors were on their way back. A screenshot of the Twitter profile of Linda Yaccarino when the news became known on 12 May. Photo: Skjermdump/Oda Eggesbø Ottesen A tough negotiator The company NBCUniversal says Yaccarino left his current job “with immediate effect” after working for them for 12 years. The Wall Street Journal previously wrote that she was in conversation with the social media giant about the position. According to the newspaper, she is known for having close ties with marketers and advertising agencies. It also says that she has a reputation for being a tough negotiator. Downsizing, constant rule changes and several other measures have scared away a number of advertisers from Twitter. Photo: Jeff Chiu / AP As Twitter’s biggest source of income is advertisers, a recognized advertising manager could be the breath of fresh air the company needs to make the share prices rise again. Musk has also long been looking for an opportunity to spend more time on his other companies, Tesla and SpaceX. So far it looks promising. When Musk declared on Thursday that he had found a new Twitter boss, shares in Tesla rose by more than 2 percent.



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