Behind the counter is 27-year-old Andreas Aandal with a drink. Through his work, he has secured what is probably the hottest drinking trend in the world: a huge thermos cup in pastel that can keep the liquid cold. But neither the Kardashians nor Norwegian enthusiasts knew enough that the cups contained lead. Drinking cups with a sign saying that each customer can “only” take 20 cups each. Photo: Frederic J. Brown / AFP Sisterhood The size is between 0.9 and 1.2 litres. The price is NOK 600–700. And it’s supposed to be stylish. At one point, 90,000 were on a waiting list to get it, reported the financial ink Forbes. The New York Times called the phenomenon a “sisterhood”, i.e. a women’s trend. But in the store in Molde, both women and men have emptied the shelves. – Everything from little twelve-year-olds who have to wear it at school, to 60-70-year-olds who need it for a walk on Sundays, explains clerk Aandal. There was no drinking cup for this customer, but a frying pan can also be nice. Photo: Webjørn S. Espeland / news Now his shop is empty. They have been there for a long time, and he thinks they won’t get new cups in until closer to summer. The cult bloggers Norwaytwins, a favorite among celebrities such as Else Kåss and Thomas Seltzer, have also recently acquired a large drinking cup. Norwaytwins has also acquired a large drinking cup. Facsimile: Norwaytwins – I had wanted one like this for a long time, and am very happy with it. It keeps drinks cold for a long time, even ice cubes. There are many cheap editions around, but we wanted to put some money into something decent, say the twins from Moss. Several news have spoken to works almost newly saved. Ei gave it as a Christmas present to her boss at work. And the company behind them is probably rubbing their hands – if they have time between counting the money. Male thermos Most of us know Stanley as a trusted seller of solid thermoses. The company was founded in 1913 by an inventor who started with thermoses in steel rather than glass. The thermoses were especially sold to men with outdoor jobs or boats. Unbreakable: Perfect for coffee-thirsty workers. Advertisement for Stanley thermos from 1968. Facsimile: Stanley Aladdin Industries For a hundred years the company was stable, before in 2016 they started with large drinking cups. It was not a success and was stopped after three years. But the website “The Buy Guide”, run by three friends who love the cup, advised Stanley to start up again. And bet on influencers. Then it took off. Hired by a former Crocs director, the company’s turnover increased from around NOK 750 million in the years before 2020 – to NOK 8 billion in 2023. Are you going to get yourself a big water cup? Yes! 🥤 No, it works with bottles. 💧 I have bought! Show result VannTok – I don’t know why it has taken off, says clerk Aandal. But he thinks it’s a fantastic product. He says he has tempted several other drinking bottles, but none have kept what they promised. – This keeps the water cold. And cold water is best! says the 27-year-old. He is not alone in being preoccupied with cold water. The subject tag #WaterTok has over one billion posts. There is a part of TikTok where people are very concerned about drinking water – preferably four liters a day. Here, the Stanley Cup became close to a holy grail. In addition to kudos for being able to have straws, have handles and fit in the car’s cup holders – this and similar cups were kept on the shelf to be durable. But are they actually? Computing power? Yes, the cups are reusable and last for many years. But how environmentally friendly will it be when many people have to have cups that match every outfit? The Guardian drew the parallel to cloth bags: At first a viable alternative to plastic bags, but soon many people had their hallways filled with bags with different identities and storerooms. Resilient networks to request most things are still a strong way of flagging identity. Here, Lauren Bush, niece and granddaughter of US former presidents, in 2008. Photo: Diane Bondareff / AP Furthermore, different drinking bottles have been marketed through several trends in the last two decades. – Everyone was supposed to buy a reusable water bottle 15 years ago and carry it to dig But now there is a constant replacement of these bottles in step with new styles, said JB MacKinnon, the writer behind the book “The Day the World Stops Shopping”, to The Guardian. A drinking bottle from one of the earliest trends, around 2005. Photo: Webjørn S. Espeland / news Store employee Andreas Aandal also notices that various trends increase sales: – Last summer we sold out of battery-powered beaters. Then it was a thing on the internet to make iced coffee. So TikTok helps create trends and hype up certain things, and that’s pretty cool and good, he thinks. Lead What he doesn’t think is as cool is the toxic metal lead. In recent weeks, claims have appeared online that the drinking cups from Stanley contain lead. Andreas Aandal likes cold water more than lead. Photo: Webjørn S. Espeland / news And they do. – Yes, lead is used inside the cup, but the bottom of the cup has to be damaged and fall off for the lead to come out, a spokesperson for Stanley told TODAY.com. So then you should watch out for the bottom of the cup – for the next big drinking trend.
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Drinking cup drinking bottle Stanley tumbler Quencher sold out in stores following TikTok trend – news Møre og Romsdal – Local news, TV and radio
