Used Levis trousers are back in fashion, and the most popular is the classic 501, we are to believe the young people in Ålesund. – It has a timeless shape and makes everyone look good, says Rachel Borøchstein (17). – Cool and classy Kine Skuseth (17) has a wardrobe that most people her age can only dream of. She has inherited 12 Levis trousers from her mother. – I think it’s very cool and great that I have so many trousers that are popular again. Malin Skuseth (47) bought her first pair of Levis trousers in 1990, and has taken care of all the ones she bought. – When I went to secondary school, Levis was at its most popular. Kine is the same size as I was then, so she slides right into all my bushes. Levis reminds Malin Skuseth of her youth. Now it is her daughter Kine who wears her trousers. Photo: Remi Sagen / news Buy and sell old trousers The internet abounds with vintage trousers for sale. The recycling app Tise reports a fivefold increase in the number of searches for Levis 501 in August compared to the same period last year. – It’s cool to see that many people are well used when they have to wear jeans. Especially when we know that it takes 7,500 liters of water to produce a pair of jeans, says Sigrun Stenseth in Tise. At Finn.no, too, they see a marked increase in the search for the classic. On the website, the price varies from a few hundred Swedish kroner to NOK 2,000 for a pair of well-used trousers from the 90s. The seller writes that the pants were bought at a store in Los Angeles that specializes in vintage Levis. Paid 25,000 dollars for 100-year-old trousers Fashion journalist Marianne Jemtegård Jemtegård laughs when she is asked if NOK 2,000 is a lot to pay for a pair of used trousers. – Supply and demand are linked. One is happy to pay twice the original price for a perfectly shaped pair of vintage trousers. Whether it is worth it, or whether one should rather buy a new pair of trousers and roll around in the gravel with them, is what the scholars argue about. Jemtegård says that the wildest price example she knows of was the price Levis himself paid for a pair of used trousers. – About 20 years ago, a miner sold a hundred-year-old pair of Levis trousers to Levis for $25,000. Marianne Jemtegård is a stylist and fashion journalist. Photo: Privat Ikonstatus The popularity of the Levis 501 is in waves, and according to Jemtegård, there is hardly any more iconic garment than the Levis 501. – Some of the magic of the 501 is that it is a completely standard pair of jeans. It is not too narrow, not too wide, not too high in the waist, and not too low in the waist. This makes it the most popular jeans, worn by presidents, Hollywood stars, farmers and fashion icons. 501 is not going away anytime soon. FACTS ABOUT LEVIS 501 Levi’s 501 saw the light of day on May 20, 1873. The trousers, which were sewn in San Francisco, were made for miners in the USA. The trousers first got the name 501 in 1890. In the 50s, the trousers were worn by big stars such as James Dean and Marlon Brando, and their popularity increased. Examples of other well-known people who have worn the trousers in recent times are Apple founder Steve Jobs and President Barack Obama. Beyoncé, and Kanye West. Source: Elle – Want loose clothes At Carlings in the Amfi Moa shopping centre, the store manager notices an increased interest in Levis 501, but many of the older customers say they prefer the old trousers. They are slightly different in fabric and fit. – The biggest difference is in the women’s model. The new one is more curved in the waist so that it sits well on the hips. In addition, there is stretch in several of them. Men’s trousers are roughly the same as they have always been, explains Maj-Christin Sjøholt. She herself has around 70 pairs of jeans, but her favorite is not the 501. She believes that the pandemic may have helped make the model so popular again. – People got used to sitting at home in jogging suits, and many want their clothes to still be comfortable. These old vintage trousers have a loose fit, she says. Prefer old bushes In Ålesund, friends Kine Skuseth and Rachel Borøchstein agree that it is quite special to have old Levis trousers. The pants for Kine are not for sale. – Is there any difference between buying a 501 in the store today and wearing an old 501? – I would say that. New pants are completely stiff. These used trousers have more history and are special to me as I inherited them from my mother, says Kine. Kine’s pile of used Levis trousers is worth a lot of money on the second-hand market. Photo: Remi Sagen / news
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Dispute over old denim trousers – news Møre og Romsdal – Local news, TV and radio
