China currently dominates nearly 60% of the LCD panel market, crucial for monitors, televisions, and various display devices. The rapid expansion of Chinese companies like BOE and TCL has pressured South Korean manufacturers such as LG Display and Samsung Display to gradually abandon LCD technology in favor of more lucrative innovations like OLED technology.
The Rise of OLED Technology and China’s Participation
While South Korea produces the majority of organic light-emitting diode (OLED) components found in modern devices, China’s market presence in this sector is continuously increasing. Currently, China’s share in OLED panel manufacturing for smartphones approaches 40%, and this growth is expected to extend into large-format OLED panels essential for televisions and monitors.
The Global Challenge: The Impact on South Korea, Japan, and the US
South Korea isn’t alone in facing challenges from China’s aggressive expansion. Countries such as Japan, Taiwan, and the United States are concerned that their manufacturers will fall into the grip of Chinese suppliers. This situation is especially critical regarding the production of screens used in military applications, raising national security concerns.
Japan Display: A Potential Beneficiary of US-Japan Collaboration
Historically, Japan led the display market, pioneering technologies like cathode-ray tubes, LCDs, and plasma panels. However, strategic missteps in the early 2000s, particularly an over-reliance on plasma technology, allowed South Korean firms to seize the lead in the LCD space.
Now, the US and Japanese governments are stepping in to correct this historic error. A collaborative effort aims to bolster their competitive edge against China. The proposed strategy involves a substantial investment package, estimated at $550 billion funded by Japanese sources.
Investment in Advanced Manufacturing
A significant portion of this budget will likely establish a cutting-edge display manufacturing plant in the US, reportedly costing around $13 billion and to be operated by Japan Display. Japan Display is a consortium formed in 2012 from major Japanese companies like Sony, Hitachi, and Toshiba, designed to revitalize Japan’s standing in the display panel market.
The Road Ahead: Overcoming Challenges
This strategy aims to reduce American and Japanese reliance on Chinese displays, particularly in critical technology sectors. However, achieving this objective will be challenging. According to Counterpoint Research, China is projected to grow its share of the display market to a staggering 75% by 2028.
As countries circle their wagons against emerging threats, the competition in the display market continues to heat up. While investment and collaboration between Japan and the US offer a glimmer of hope, overcoming China’s dominance in this sector remains a tall order.

