The case in summary: There are significant price differences between almost identical products in grocery stores. An example is fishing rods from First Price and Findus, where the former costs NOK 16.90 and the latter NOK 49.40, despite the fact that the list of contents is the same. There are also large price differences between products with and without lactose, with a difference of NOK 47 per litre. Consumer and savings expert Rune Kaino Nikolaisen, also known as “Gjerrigknarken”, believes that consumers are being deceived and encourages them to check price tags and contents carefully. Some consumers, such as Kjell Olsen, prefer brands despite higher prices, as they believe the quality is better. Håkon Sandland from Kiwi explains that there can be differences in production methods, even if the ingredients are the same. The summary is made by an AI service from OpenAI. The content is quality assured by news’s journalists before publication. If you are one of those who check food prices when you shop, you may have noticed that apparently similar products have a big difference in price. Let’s take an example from the freezer counter. 450 grams of fishing sticks from First Price costs NOK 16.90. 450 gram fishing sticks from Findus? NOK 49.40. Brit Janne Moland and Mina Moland Bergene are surprised that there is such a big difference in price for the two fishing rod packages. Photo: Arild Eskeland / news – It’s a bit special how big a difference there is for almost exactly the same thing, say Brit Janne Moland and Mina Moland Bergene. Because if you turn the packages over, you may be even more surprised than by the price. The table of contents is exactly the same: First Price fishing rods at the top and Findus at the bottom. Photo: Simon Elias Bogen / news Think we’re being tricked Rune Kaino Nikolaisen, better known as “Gjerrigknarken”, has been giving saving tips to people of all ages on various platforms for over 20 years. He says the consumers – meaning you and I – are being deceived. – How many people do you see standing in the shop and checking the contents lists? We have to get better at checking price tags and contents, he says. Nikolaisen believes that people no longer trust that own brands (EMV) are always cheaper. – This means that people may buy brands instead, and spend an unnecessary amount of money on it. People act out of habit, he says. Rune Kaino Nikolaisen, or “Gjerrigknarken”, Photo: Privat The fishing rods are not the only product with large price differences between brand and private label products. Swipe through two other examples below: 100 grams of dark cooking chocolate from Rema 1000 costs NOK 13. 100 grams of Freia company chocolate costs NOK 32. Photo: Hanne Høyland / news First Price neck chops cost NOK 85 per kilo. People’s neck chops, on the other hand, cost NOK 109. Photo: Hanne Høyland / news Always go for the brands Kjell Olsen doesn’t think the price differences are that bad. – I have been a fisherman myself and I know that Findus has good products. I have no faith in these First Price products, he says. Kjell Olsen chooses brands over own-brand products. He always goes for Mill’s caviar. Photo: Arild Eskeland / news Olsen usually always sticks to the brands. – The expensive products are much better. Freia, for example, is the best chocolate you can get, he says. Difference in the fish Håkon Sandland is communications manager at Kiwi. He explains that the products are different even though they look the same on the ingredients list. He says this about the example of fish sticks: – The most important difference is that First Price is made from chopped fish fillets, while Findus is clean-cut fish fillets, he says. According to Kiwi, First Price’s fish sticks are made from minced fish fillets, while Findus’s are made from clean cut fish fillets. Photo: Hanne Høyland / news Sandland says Kiwi should have products for every taste and wallet. – The customers themselves have to choose what they like best. First Price is our cheapest brand and a good choice if you want to limit your food budget, but still buy goods of good quality. Food prices were the topic of the debate yesterday. See the program below: Food has become NOK 44,000 more expensive in three years. Here you get the best savings tips. Do you have something on your mind? Use the comment field! 👇 Hello! Welcome to dialogue at news. Since you are logged in to other news services, you don’t have to log in again here, but we need your consent to our terms of use for online dialogue Hello, you! Do you have any thoughts that you are stuck with after reading this case? Or perhaps you have tips for something else I can write about? Feel free to get in touch! 👇 Published 18.10.2024, at 14.48 Updated 18.10.2024, at 15.07
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Big price difference between First Price and Findus fishing rods: Similar products
