This is what the issue is about • Sales of flavored sweetened milk have increased by 16 per cent, and young people who enjoy exercising contribute to this increase. • Young people often prefer to drink milk after exercise, especially products such as Yt and chocolate milk, because of the extra protein content. • After years of decline, milk sales have increased in total by 2.4 per cent in the third quarter, compared to the same period last year. • Director of the Information Office for Milk and Dairy Products (MELK), Ida Berg Hauge, believes that new varieties of sweet milk and sour milk, some without added sugar and with a higher protein content, have been popular with both families and exercise enthusiasts. • Leader of the Norwegian Farmers’ Association, Bjørn Gimming, also believes that young people who like exercise contribute to the increase in sales, but the entire increase cannot be attributed to exercise. • Clinical nutritionist Kristin Lundanes Jovik believes that you should be a little critical of extra protein products if you don’t need it, as most people will get enough with completely normal food and a glass of milk. The summary is made by an AI service from OpenAI. The content is quality assured by news’s journalists before publication. – I mostly drink Yt after training. Much because it contains extra protein, says Linn-Kristin Fredriksen Buckley. She is in her last year at Haugesund Toppidrettsgymnas and trains between 17 and 19 hours a week. – I drink Yt, but I also like chocolate milk. If we have it in the fridge, it’s often what I drink, says classmate Sigrid Ruud Lillesund. They often find that some milk drinks are sold out in the store. – It is often empty, and we see that it is popular, say the 18-year-olds. It is often sold out for flavored milk products or proteins. Photo: ROSA IRÉN VILLALOBOS / news Fitness enthusiasts contribute After years of decline, milk is now back in Norwegian fridges. Milk sales are better than in decades. In total, sales have increased by 2.4 per cent in the third quarter compared to the same period last year. Sales of flavored sweetened milk, on the other hand, have increased by as much as 15.8 per cent. Flavored sour milk increases by 8.8 per cent. Ida Berg Hauge, Director of the Information Office for Milk and Dairy Products. Photo: melk.no – In recent years, a number of new varieties of both sweet milk and sour milk have appeared on the market. Several are without added sugar and some with a higher protein content. These variants have been a hit with both families and exercise enthusiasts, says Ida Berg Hauge, director of the Information Office for Milk and Dairy Products (MELK). Whole milk has also had a sales increase of 8.3 per cent. – It is pleasing to see that milk sales are moving in a positive direction, says Berg Hauge. Sigrid Ruud Lillesund trains while training friend Linn-Kristin Fredriksen Buckley follows along. Photo: ROSA IRÉN VILLALOBOS / news The farmer agrees. The Farmers’ Association also believes that young people who like to exercise contribute to the increase. – I also have the impression that young people see milk as a good source of protein and other nutrients, but the entire increase can probably not be attributed to training, says leader of the Norwegian Farmers’ Association, Bjørn Gimming. He believes it is gratifying that the consumption of milk is increasing. Leader of the Norwegian Farmers Association, Bjørn Gimming sees that young people drink more milk. Photo: Camilla Alexandra Lie / news – It is extra positive that Norwegian flavored milk has positive growth, he says. He hopes the growth in milk sales will continue, and believes there is an increased focus on natural ingredients and health. – Milk is a very good source of nutrients, vitamins and minerals in contrast to other artificial drinks, says Gimming. – Protein is not everything Kristin Lundanes Jonvik is a clinical nutritionist and has a doctorate in sports nutrition. As an employee at the Norwegian Sports Academy, she works daily with nutrition in sports. – I think drinking dairy products is good. Especially for growing young people who need to strengthen their bones and get some extra calcium, she says. The nutritionist nevertheless believes that one should not only focus on proteins. – You should be a bit critical of extra protein products if you don’t need it. Most people will get enough with normal food and a glass of milk, says Lundanes Jonvik. Clinical nutritionist at the Norwegian Sports Academy, Kristin Lundanes Jonvik. Photo: Norges Idrettshøgskole – Has there been too much focus on protein sources? – Absolutely. Protein has gained a reputation for being terribly important post-workout. But the vast majority need to have a better focus on carbohydrates. Especially if you do endurance training, says Lundanes Jonvik. She believes you get enough protein through a normal meal. – You don’t need any replacement products to achieve that. Get regular dietary advice Sigrid Ruud Lillesund and Linn-Kristin Fredriksen Buckley do not get any specific advice at school about what to drink after training. – We are only told to drink and eat enough. Besides, they say we must have a varied and nutritious diet, says Fredriksen Buckley. Here you can read that more people are buying personal trainers in Norway. Hi! Do you have input on this matter? Or perhaps you have tips for other matters? Feel free to send me an email! Published 21.11.2024, at 10.50
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Believes young people who like exercise contribute to increased milk sales – news Rogaland – Local news, TV and radio
