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The case in summary Princess Märtha Louise and Durek Verrett have launched a pink gin with a monogram on the label. The monogram, which is the shape of an “M” and a “D”, has received criticism from writing experts for being amateurish in shape. The design agency Anti in Hamar is behind the monogram. Märtha Louise writes on Instagram that the monogram symbolizes the love between them, and that they believe they had a previous life together in Egypt. The criticism is not commented on by the press people of Princess Märtha Louise and Durek Verrett. The summary is made by an AI service from OpenAi. The content is quality assured by journalists from news before publication. There were many who opened their eyes when Princess Märtha Louise and Durek Verrett launched their own pink gin last week. Both lawyers and the abstinence movement reacted. Not even writing experts are excited. Because on the label there were drawings of Norwegian berries and summer birds – and a pink monogram made up of “M” and “D”. – I have the impression that the letters are amateurishly shaped. Both the M and the D deviate so much from normative letters that they are hardly recognisable, says Christopher Haanes. He is referred to as Norway’s leading calligrapher – and has, among other things, drawn the diploma for the Nobel Peace Prize. Christoper Haanes has specialized in drawing letters at a high level. Photo: Lotte Olsen Jessa / news On Monday afternoon, Märtha Louise wrote on Instagram that the monogram symbolizes the love between them, and that they believe they had a previous life together in Egypt. Here it also emerges that it is the design agency Anti in Hamar, which is behind the monogram. For the time being, news has not been able to get a comment from the company. This is how Christopher Haanes assesses the monogram of Märtha and Durek Christopher Haanes is considered to be the country’s foremost calligrapher. news has asked him to make a professional assessment of the monogram of Princess Märtha and Durek Verrett. – Letters are actually largely normative, i.e. recognizable in their basic form. These letters fit well into the category of “fantasy letters” as long as they pay little attention to the letters’ basic form. In other words, the historical conditions from which our letters have developed. – One can of course only “invent” letters, just as one can only “invent” dishes. But it therefore requires some insight into history and the ability to design them, so that they can appear both recognizable and successful. – I have the impression that the letters are amateurishly designed. Both the M and the D deviate so much from normative letters that they can hardly be recognized (of course a little easier when you know what they stand for, that’s how we are). – The letters have “stickers” and loops that work randomly; Why, for example, is the M so much more dominant than the D? It may suggest that it is more important, but in such a monogram the initials should be close to each other in importance? – There is also no reason for the large “diameter” shape between the two letters, other than that it appears that the D is hanging and dangling from it. But the D could just as easily be perceived as a -v or a -u. It also has a round shape on the stem (a kind of outgrowth?) which is not repeated anywhere else in the monogram. Haanes has no comment on the pink colour, and says it is a matter of taste. He emphasizes that he has no idea about the royal house in general or how and who made the monogram. He only comments on the letters themselves. I think the letters come from different eras Nor is associate professor in graphic design at Kristiania University, Fredrik Eive Refsli, convinced when he shows news the monogram. – The M and the D stand in a disturbing almost-symmetrical composition, and the Gothic-inspired letter shape of the D comes from a different era than the dragon-like design of the M, he says. He also points to what he calls artisanal details, that the monogram does not have consistent line thickness everywhere, and that the shapes curve differently across the various elements Fredrik Eive Refsli is associate professor of graphic design at Kristiania University College. Photo: Jonatan A. Quintero This is how Christopher Haanes assesses the monogram for Märtha and Durek Christopher Haanes is considered to be the country’s foremost calligrapher. news has asked him to make a professional assessment of the monogram of Princess Märtha and Durek Verrett. – Letters are actually largely normative, i.e. recognizable in their basic form. These letters fit well into the category of “fantasy letters” as long as they pay little attention to the letters’ basic form. In other words, the historical conditions from which our letters have developed. – One can of course only “invent” letters, just as one can only “invent” dishes. But it therefore requires some insight into history and the ability to design them, so that they can appear both recognizable and successful. – I have the impression that the letters are amateurishly designed. Both the M and the D deviate so much from normative letters that they can hardly be recognized (of course a little easier when you know what they stand for, that’s how we are). – The letters have “stickers” and loops that work randomly; Why, for example, is the M so much more dominant than the D? It may suggest that it is more important, but in such a monogram the initials should be close to each other in importance? – There is also no reason for the large “diameter” shape between the two letters, other than that it appears that the D is hanging and dangling from it. But the D could just as easily be perceived as a -v or a -u. It also has a round shape on the stem (a kind of outgrowth?) which is not repeated anywhere else in the monogram. Haanes has no comment on the pink colour, and says it is a matter of taste. He emphasizes that he has no idea about the royal house in general or how and who made the monogram. He only comments on the letters themselves. What do you think of the monogram? Very nice, fits the two of them well. Not pretty, fire the stylist! I don’t care, now the bride and groom must be left alone. Show result Ask them to blow other opinions Natalie Rørvik encourages the bride and groom in Geiranger to blow what others say. She is also getting married on the same day as Märtha Louise and Durek, 31 August. – As long as it means something to them, then they just have to do what they want. At least that’s what we do. We don’t let others influence us, it’s our day, she says. Natalie Røvik and Kent Ove Aandal Astad say people must listen to what others say. This also applies to Princess Märtha and Durek Verrett. Photo: Sara Lovise Roaldseth / news The newlyweds in Gjemnes have also used monograms on their invitations. Even she thinks they are nicer than the pink that Princess Märtha Louise and Durek Verrett have chosen. – Everyone wants to pick on others. If people think a little more about their own, then it will be good, she asserts. This is what the wedding invitations to Natalie Røvik and Kent Ove Aandal Astad look like. They also have a monogram. Photo: Privat For those particularly interested, Tone Aure Strand runs the company Kortshop in Ålesund and supplies cards and printed matter to 1,500 brides and grooms a year. – It is very rare that people ask us to make monograms. People want it to be more minimalistic, preferably clean lines, not as many loops and illustrations as before, she says. Tone Aure Strand runs the company Kortshop in Ålesund. She says very few brides and grooms use monograms these days. Photo: Tone Molnes Example of a monogram for a bridal couple, which Kortshop has made. Here it is perhaps Astrid and Marius who have found each other. Maybe a Caroline and a Trygve who wanted a wreath of leaves around the monogram for their wedding. Could it be Knut and Sigurd who have found each other? Evy and Nils-Bjarte maybe like flowers? Aisha and Targit have found love. Maybe a couple who wanted a little swung over the mongram. Monogram in green. Line letters for a wedding. – Seems random Christopher Haanes says the letters in the monogram of Princess Märtha Louise and Durek Verrett have “protruders” and loops that seem random. He also points out that the M is far larger than the D, and wonders what is the reason for that. He says it is challenging to say how the monogram should be drawn, but compares it to poorly performed music – or food. – I often joke that I wish one would become physically ill from poorly forming letters, the way one becomes from spoiled food, he says. The press people for Princess Märtha Louise and Durek Verrett do not wish to comment on the criticism. Here is the controversial bottle at Vinmonopolet, before the sale was stopped. Photo: Ann-Iren Finstad / news Published 01.07.2024, at 16.53 Updated 01.07.2024, at 17.43



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