This is the case. Young Norwegians eat more meat and exercise more, but less wholemeal bread, fish and potatoes. Influencer Henrik Oven, who reaches out to many young Norwegians every day with his advice on diet and exercise, supports this development. A recent report shows that young people between 18 and 29 have a different diet to that of their parents and grandparents. The report shows that young people eat more rice and pasta, less fruit, berries, nuts and seeds, less coffee, more soda and juice, and less alcohol than older generations. Generally speaking, Norwegians follow the new dietary advice that was given in August to a small extent, and too little fruit, berries, vegetables, fish and whole grains. The summary is made by a Ki service from OpenAI. The content is quality assured by news’s journalists before publication. – If more young people want to get out and train, run, do strength training and think more about diet, then I think that is a very positive development. That’s what Henrik Oven says to news. Through social media, he reaches out to many thousands of young Norwegians every day with his advice on diet and exercise. Now a recent report suggests that young people between 18 and 29 have a completely different diet than their parents and grandparents. Henrik Oven on inspection in the news in news’s canteen. Vestlandslefse thinks he is a bad idea. Photo: Geir Bjarte Hjetland / news More meat and less alcohol – It turns out that the youngest age group eats more meat. They eat less of classic Norwegian dishes and, for example, potatoes. Probably also less meatballs and brown sauce. That’s what Lene Frost Andersen says. She is a professor of nutrition at the University of Oslo and has led the group that is now presenting the report Norkost 4. The last time such a comprehensive investigation was carried out was in 2010 / 2011. In the report, she sees clearly different habits among those aged between 18 and 29 than in other age groups: Soft rice and pasta, less potato Less fruit, berries, nuts and seeds Less coffee, more soda and juice, both with and without sugar Less alcohol use among young people than among the elderly More interested in physical activity That young people in particular are affected to changing dietary habits, Professor Lene Frost Andersen has no doubt. – There has been a lot of focus on ultra-processed products. Most store-bought bread falls into that category. Head of department and professor Lene Frost Andersen presented the report on people’s eating habits on Friday morning. Photo: Inger Kristine Lee / news We don’t follow the advice – The big challenges we find are that the diet is to a small extent in line with the new dietary advice we received in August, Andersen says. The governing authorities want us to choose mostly food from the plant kingdom, to eat wholemeal bread and whole grains and to choose fish, seafood, beans and lentils instead of red meat. But the major surveys show that this is not what we do at all. Norwegians in general eat too little fruit, berries, vegetables, fish and whole grains. We also take in less carbohydrate than the government thinks we should and we eat too much saturated fat. – What we see is that it is particularly the coarse bread that people cut out, says the professor. – There has been a lot of focus, not least among young people, to get more protein. What do you think about it? – There is a particular difference in protein income between the young and the elderly, when we look at the share of energy. Many will follow the trends of the time. Recognizes a responsibility Influencer Henrik Oven recognizes himself well in the speech from the survey. – Meatballs in brown sauce are good food for the time being, but it can be so much better than that, he says. On Snap, he has over 169,000 followers and what he shares there is usually about food and exercise. It involves strength training, running and what he considers to be sensible food – with lots of protein. – I know that there are many young lads who follow me, so I feel a responsibility for what I convey. He says that he receives many messages from young people who, among other things, want tips and advice on how to lose weight, but that he is careful about giving such advice to the youngest. – But it’s just nice to be able to reach out to young people, so that people come to training or feel like training when they see what I post, says Oven. Henrik Oven thinks it is good that more young people think through what they eat and how they exercise, even if they may not follow the official dietary advice. Photo: Geir Bjarte Hjetland / news Wants free fruit and vegetables The extensive report she is responsible for is now being passed on to the Directorate of Health. They are the ones who must assess what can be done to ensure that more Norwegians follow the dietary advice. The professor himself believes that it’s all about starting with good habits in the youngest. – We have to start early, and maybe we have to get more free fruit and vegetables into the school, she mentions. Snap, YouTube and Strava star Henrik Oven agrees that good habits must be instilled early. But he believes that it is far worse to change the habits of grown-up and well-grown Norwegians. – I have the opinion that the elderly are not that interested in changing. This is Norkost 4 Norkost 4 is a nationally representative dietary survey among people aged 18-80 who live in Norway. The diet was surveyed in a sample of 915 men and 1049 women (40% participation) in the period from August 2022 to October 2023. The participants completed two 24-hour dietary interviews in which they were asked about their intake of food and drink the previous day. They then answered a questionnaire about how often they ate different types of food. The survey was carried out by the Department of Nutritional Sciences at the University of Oslo in collaboration with FHI and the Directorate of Health. The average intake of energy was 10.6 MJ/day for men and 8.0 MJ/day for women. On average, the participants got 18% of their energy from protein, 38% from fat and 40% from carbohydrate. Added sugar contributed 7% of the energy and free sugar 9% of the energy. Fiber and alcohol contributed around 2% of energy each. Thirteen percent of the energy came from saturated fat, 15% came from monounsaturated fat and 6% of the energy came from polyunsaturated fat. Compared to the recommendations, the intake of saturated fat was too high and the intake of carbohydrate too low. The average intake of vitamins and minerals was largely in line with the recommended intake when dietary supplements were included in the calculations. However, the intake of folate and calcium (women only) was just below the recommended intake, while the intake of selenium was lower than recommended. Without the contribution from dietary supplements, the intake of vitamin D, folate and selenium was below the recommended intake in both sexes. In addition, men had a lower than recommended intake of vitamin C, while women had a lower than recommended intake of vitamin A, calcium, iron, potassium and iodine. The average intake of fruit, berries and vegetables (including a maximum of 100 g of juice/smoothie) was around 300 g, corresponding to three portions, i.e. below the recommended five to eight portions. The intake of fish in general and fatty fish was below the recommended intake, while the intake of red and processed meat was higher than the recommended upper limit for intake. Compared to the results from the previous Norkost survey which was carried out in 2010/11, the intake of fat was somewhat higher and the intake of carbohydrate correspondingly lower. The intake of saturated fat has remained relatively stable despite the increased fat intake. At food group level, the intake of bread, fruit/berries, potatoes, fish/fish products and milk has decreased, while the intake of vegetables, cheese, sugar/sweets and sugar-free juice/soft drinks has increased (Summary from the report) Published 01.11.2024, at 10.15
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