– With non-alcoholic beer on tap, they can be part of the gang without getting stares or comments, says Per Sverre Haugen. He is the manager of Munken bar in Stavanger. At this pub, they sell non-alcoholic beer in two varieties: Bottle and tap. Haugen says non-alcoholic beer on tap has become a popular choice among guests at the bar. It started as a trial project, but he says sales have exceeded all expectations. – Drinking alcohol-free on tap is perceived as less stigmatizing. For: – We use the same glass in which we serve beer with alcohol, he says. Per Sverre Haugen is bar manager at Munken bar. He says both young and old buy non-alcoholic beer on tap. Photo: Simon Elias Bogen / news Would like to have non-alcoholic beer in a glass – So far this year, sales of non-alcoholic drinks at Vinmonopolet have increased by 18 per cent, while total sales of drinks have decreased by 4.7 per cent, says press officer Sunniva Agnete Trøen. She further says that there is likely to be a new sales record for non-alcoholic drinks at the Pole this year. Before they got non-alcoholic on tap, Haugen in Munken bar says that the guests who ordered non-alcoholic would like to have it in a glass, and not in a can or bottle. At the same time, he now notices that more people are drinking alcohol-free. – It is more accepted. The bartender always assures the guest that what they order is alcohol-free before they buy. Many people mistake beer with alcohol and without when ordering. Photo: Simon Elias Bogen / news What did you order at a bar? Beer or other alcohol🍺 Non-alcoholic beer/drink🍹 Water💧 Show result Non-alcoholic beer on tap is not unique in Norway, but it is also rare abroad to get beer without alcohol in the glass (external link). Increasing demand for non-alcoholic beverages has led to some places, especially in big cities and trendy bars, starting to offer non-alcoholic beer on tap around the world. – Can create a more inclusive environment Martine Litland (21) very rarely drinks alcohol, and Hanne Kjærvoll (21) does not drink at all. The students believe that non-alcoholic beer on tap can help reduce drinking pressure. – It can create a more inclusive environment for those who may want to be with their friends, but do not need to drink, says Litland. Students Hanne Kjærvoll and Martine Litland think it is a good initiative that the bar in Stavanger serves non-alcoholic beer in glasses. Photo: Simon Elias Bogen / news The two friends notice that there is an expectation that you, as a student, will drink alcohol. – It quickly becomes gangs. Those who drink, and those who don’t drink, says Litland. She says that she has known quite a few at a beverage press. But Litland says she no longer knows because the friends in the gang also don’t drink that much. Says more young people demand alcohol-free Rune Kaarbø is a board member of the Norwegian Bartenders’ Association. He has been a leader in the association for many years. He is also the general manager of Bakgården bar in Kristiansand. Kaarbø is often in contact with bartenders across the country who notice the trend: – There is no doubt that more young people are asking for non-alcoholic drinks. The pubs sell more alcohol-free than before, he says. Rune Kaarbø sits on the board of the Norwegian Bartenders’ Association. He notices that more people are ordering alcohol-free. Photo: Privat And it doesn’t just apply to beer. There has also been increasing interest in non-alcoholic drinks, according to Kaarbø. – People ask about something fresh and good that we can make without alcohol. He notices that guests perceive these options as just as attractive as those with alcohol. – Young people today are probably more aware that you don’t need alcohol to have fun, he says. Psychologist: – Can trigger a thousand questions Vidar Kristiansen is a psychologist specialist in addiction and addiction psychology. He often works with patients who struggle to deal with alcohol. Kristiansen says several people say that it is difficult to participate in social settings as it often involves an expectation of drinking alcohol. He thinks many people want to have alcohol-free on tap to avoid questions. – Saying “no, I’m not going to drink today”, can trigger a thousand other questions that you may not want to deal with. Psychologist specialist in addiction and addiction psychology, Vidar Kristiansen. He is also known as @Psykolog.pappa on Instagram. Kristiansen believes that many people want non-alcoholic drinks on tap to avoid answering questions that can be perceived as difficult and embarrassing. Photo: Privat But student Litland says she has no problem answering honestly why she doesn’t drink so much. – I think it can be nice to talk about it out loud so that more young adults don’t have to feel alone, she says. Willing to drop the “why” question The psychologist is mostly positive about non-alcoholic beer on tap. – On the one hand, it is easier to hide the fact that you choose alcohol-free. But it shouldn’t be like that that you have to hide it. At the same time, I think it’s great to bring in an alcohol-free offer for people, he says. At Munken bar in Stavanger they sell non-alcoholic Carlsberg on tap. Photo: Simon Elias Bogen / news Kristiansen believes that more people want to hide the fact that they drink alcohol-free because it can create situations where you feel you have to explain why to your friends. – Many of those who want to hide it have probably had a good relationship with alcohol at one point or another, and it may have slipped out for a number of reasons. Published 25/10/2024, at 05.40
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