In an apartment in Oslo, influencer Andrea Sveinsdottir sits and scrolls down the feed on the Tise app. She loves finding good bargains, especially summer dresses that she thinks are too expensive to buy new. But, for the past year, one thing has annoyed her. – Now it is very difficult to find something to buy because everything is for rent. The influencer believes that people rent out clothes that they would have sold before. She herself has considered renting several times, but has not ended up doing so. – I don’t think it’s worth it. Increase in rental advertisements And Sveinsdottir’s observations seem to be correct. Figures from the Tise application show an increase in rental advertisements. Marketing manager in Tise, Sigrun Stenseth, says they see a doubling when they compare the summer season last year with the summer season this year. Stenseth clarifies that if they look at the figures against the increase in users, there are no more people renting now than before. – We have received a number of inquiries from people who find it annoying that advertisements for garments that can be rented appear when you want to buy, says Stenseth. There are also more rental adverts at Finn now than before. – There has been a gradual increase in recent years, which indicates that more people are interested in renting out clothes, says communications manager at Finn, Adéle Cappelen Blystad. Blystad says that the figures for rent are still small, compared to other advertising figures. Is renting clothes better for the environment? Ingun Grimstad Klepp is professor of clothing and sustainability at Oslo Met. She understands that not everyone is interested in renting clothes. “Perhaps instead of cheering for a solution to change clothes all the time, you should question the idea itself?” – The answer is that renting is not an environmentally better solution. – But it could be, reasons Klepp. For clothes with a short period of use for an owner, such as wedding dresses and tuxedos, the clothing researcher believes that renting out is obviously a good idea. For ordinary clothes, on the other hand, the footprint will be larger. Some of Andrea Sveinsdottir’s second-hand bargains. Photo: Johanna Hauge / news There is little research into the environmental impact of renting clothes. But the studies that have been carried out are generally negative, writes Forskning.no. In a study from 2021, it was concluded that renting was one of the least environmentally friendly ways to acquire clothes. The reason for this was high emissions linked to transport, and that the clothes had to be cleaned after use. Better to buy used – Vero Moda dress for rent. Not open to sell the dress. Must be picked up and delivered. Sveinsdottir reads from an advertisement on Tise. If the dress is damaged, it must be replaced. Andrea has tried to borrow clothes from others several times: – I am much more careful and think much more about what I do, what I drink, what I eat. You don’t want to ruin someone else’s clothes. Photo: Johanna Hauge / NRKAndrea has tried to borrow clothes from others several times: – I am much more careful and think much more about what I do, what I drink, what I eat. You don’t want to ruin someone else’s clothes. Photo: Johanna Hauge / news The dress is rented for NOK 500. In addition, a deposit must be paid. Andrea, who herself has looked for the dress in the store, believes the new price is between NOK 1,200 and 1,500. She scrolls on. Some clothes are rented out from more expensive brands, while others are from chains such as Gina Tricot, Zara and H&M. – For me, it is better to buy used or new. I get a lot more out of that garment than wearing it once, sending it back and paying for cleaning. And that is one of the reasons why the rental trend will not last, believes the clothing researcher. Making a living from renting is difficult. – It’s not going very well, and it doesn’t just apply in Norway. Because it is difficult to compete with the new clothes because they are so cheap, says Ingun Klepp. Thinks the rental market is unsafe That Sveinsdottir prefers to own her own clothes is perhaps not so surprising. Today, it is more unsafe to rent rather than own garments, the Consumer Council believes. That’s because the clothing rental market is still not regulated. – In such a market, it is very difficult for consumers to assert their right if something is not as it should be with what you rent, says consumer lawyer Thomas Iversen. Lawyer in the Consumer Council, Thomas Iversen, is very satisfied that a legislative committee will now be set up to create new rules for renting things. Photo: Erlend Dalhaug Daae Lawyer in the Consumer Council, Thomas Iversen, is very satisfied that it will now be set up a legislative committee to create new rules for renting things. Photo: Erlend Dalhaug Daae The Consumer Council has long called for better consumer protection for renting things. This applies to everything from wedding dresses, to climbing equipment or tools. A legislative committee will now be set up to create new rules. Would you consider renting out your clothes? No, it’s way too much management 😅 Yes, if I make good money from it 🤑 People can borrow from me for free. The most important thing is that the clothes are used 🤗 Show result Published 14.08.2024, at 16.23 Updated 14.08.2024, at 16.51
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