The case in summary Leonhard Åserud Spidsø (23) has chosen to sell his flat privately, and has used a creative advertising strategy to attract attention. He and a friend took pictures of the apartment with four Lego towers placed around it, and launched a competition where potential buyers who find all of them can win all of the furnishings. The competition led to a significant increase in page views of the ad. Managing director and founder of Propr.no, thinks the competition is a creative solution and sees no problems with this type of marketing. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. – It’s fun that it creates commitment. That’s what Leonhard Åserud Spidsø (23) says. He has just finished his studies in Trondheim, and will return to his home town of Oslo. With the high costs of using an estate agent, Spidsø chose to sell her 35 square meter apartment privately. Spidsø says that he and a friend took the pictures together and placed Lego towers around the apartment. – This is perhaps an apartment that students typically want to buy. After all, we want them to also be able to reminisce about their childhood. So we just did it a bit too silly, then. Leonhard Spidsø (23) has made a creative twist on his housing advertisement. Photo: Privat / Privat Had to think outside the box The ad did not get as many page views as Spidsø had imagined. – I didn’t get a very good response at the start, just a couple of clicks. Then I had to think outside the box. – But we had taken these Lego pictures. And then I thought that yes, it must be optimal to run a competition. This is how the advert for Leonhard Åserud Spidsø looks like. Photo: SCREEN / FINN.NO These are the Lego towers that are hidden around the ad. Photo: Private You can win this if you find all the Lego towers. Photo: Skjermbilde/ Finn.no And there was a change in page views. From one day to the next, Leonhard received a considerable increase in page views. – So it was an incredible boost. The competition generated good page views after Leonhard entered the competition in the advertisement on 31 July. Photo: Screenshot/ private – Must have a good eye The competition is about finding all four Lego towers that are hidden around the advertising images. According to Spidsø, several people have had difficulty finding the fourth Lego tower, and admits that it is difficult to find. – A hint is that it is out. But you have to have a pretty good eye to be able to see it, says Spidsø cleverly. In this picture, the one, and most difficult tower to find, should be. Do you see that? Photo: Privat What do you think about this form of marketing? Fun, haha! Funny that someone is blowing up the housing market😎 What nonsense – fraud! Nice initiative, but I don’t care that much🤷♀️ Show result – Not something we plan on Managing director and founder of Propr.no, Kjetil Eriksson, thinks the competition in the ad is a creative solution. – It’s about creativity and attention. The fact that you’re calling me is a good sign that he’s got attention, isn’t it? He says and laughs. – Is this type of marketing legal? – Yes, I can’t see anything wrong with that. As long as the marketing is tidy, honest and correct, it should not be problematic to publish such an advertisement, according to Eriksson. – Exactly how the customers choose to advertise, it is the customers themselves who choose. If you want this kind of thing like this, then it’s not something we set ourselves up for. Managing director and founder of Propr.no, Kjetil Eriksson, sees nothing wrong with this type of marketing. Photo: Kimberly Hero Historical number of home sales in July According to the Managing Director of Eiendom Norge, Henning Lauridsen, a lot of homes are being sold, and July was the second highest sale of homes ever on a Norwegian basis. – It was only during the pandemic that more homes were sold. But in Trondheim, where Spidsø has struggled to sell his apartment without competition, the situation is somewhat different. – The price trend in Trondheim is weaker than in the other big cities. It therefore takes longer to sell a home in Trondheim than in Oslo, Bergen and Stavanger. CEO of Eiendom Norge, Henning Lauridsen, does not believe that such creative ads have a big impact on the housing market. Photo: Johnny Vaet Nordskog / Johnny Vaet Nordskog Lauridsen is clear that he does not think the advertisement will affect the housing market to any great extent. Nor does he believe that creative inventions make buyers more interested. – It can lead to a lot of attention, but for those who are going to buy a home, it is perhaps the home that is interesting, not the funny advertisement. There will be entertainment alongside. Varied response Spidsø has not yet received any bids for the apartment, but he says that many people made the trip to view. – They think the ad was very funny. The housing advertisement has also received attention in social media. – The comments indicate that several people think the creative invention is strange. What do you think about it? – That creates commitment, then. And I think that’s cool, says the 23-year-old. The housing advertisement was picked up on social media, and the response has been variable. Photo: Screenshot Despite the fact that he has not yet received any bids, the 23-year-old is confident that the apartment will be sold. – In any case, I think people will want to live in such an apartment, now that such a creative person lives there, he says, laughing. Published 07/08/2024, at 15.43
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Launching a competition on Finn to get more hits on housing ads – news Trøndelag – Local news, TV and radio
