– I have this out for sale. I’ve had it out on Tise for a very long time and haven’t been able to sell it. Paolla da Silva (30) shows off a long, striped summer dress. Since 2017, she has sold and bought used things at Tise. But not everything is as easy to sell. Da Silva notices that there are more people selling their clothes during the day. – There is definitely more competition than there was in, for example, 2019. Some of the clothes hang on the rack for a long time before they get a new owner. Photo: Kai Rune Kvitstein / news Lower the price – We have had fantastic growth in Tise since the start in 2016. Today we have 1.5 million users in Norway. That’s what Victoria Hauk, marketing director at Tise, says. In the last year alone, the number of users of Tise has increased by 20 per cent. Finn.no also states that they have had a large increase in recent years in the use of Torget, especially in the area of buying and selling clothes. The increase means that more people find it more difficult to sell their clothes, says Da Silva. – It takes longer. Before, it went very quickly if I posted a dress. But then perhaps there weren’t that many who did it. In addition, she feels that the buyers have become more aware of both price and quality: – I sell quite a lot cheaper than I did before. During the day, it is easier to make a bargain on the second-hand market than to sell at a good profit, says Da Silva. Photo: Kai Rune Kvitstein / news Buys both used and new Ingun Grimstad Klepp is a professor at Oslo Met and researches clothing habits and environmental impact. – Now there is an increase in the turnover of used clothes in Norway, she confirms. But this in itself is not climate-friendly, says the researcher: – It is not the case that an increase in the second-hand trade means a reduction in the production of new clothes. Klepp believes it is better to buy used than to buy new. But that the very best thing is to use what one already has. – We also see that the consumers who are very active in buying used clothing can also be the ones who buy a lot of new. Clothing researcher Ingun Grimstad Klepp says the best thing is to use the treasures that are already in your own wardrobe. Photo: Terje Haugnes / news Da Silva can recognize this: – I know you can quickly end up there if you do both. That one uses Tise and buys quite a few new ones. Brand new used clothes The market for used clothes is not necessarily just used clothes, it turns out. As much as one in five garments that are sold at Tise have not been worn before they are sold on, says Hauk. A Levis jacket and a Zara dress hang on the floor at Paolla’s home. Both have the price tag on them. – Personally, I can also go on a boom purchase and want to sell it again on Tise without having used it at all. Dresses are Da Silva’s favorite item of clothing, and when summer comes it’s tempting to get something new – or used. Photo: Kai Rune Kvitstein / news During the day she buys more than she sells. – I think it’s a bit of a buyer’s market now. Published 13.07.2024, at 19.35
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– It’s buyers’ market no – news Norway – Overview of news from different parts of the country
