The case in summary • Horten municipality has sent a job advertisement into space to attract technological talent.• The advertisement has been translated into binary code and was sent out from the satellite business Kongsberg Satelite Services (KSAT) in Tromsø.• The initiative is a result of the great demand and the need for technologists in Norway, where Horten competes with both Norwegian and international technology environments.• There are currently 45 vacant technology positions in the municipality, and new positions are constantly being added.• The municipality hopes the initiative will lead to more people opening their eyes to the over 40 the technology businesses in the city.• Horten is the only municipality in the country with its own attractiveness building. The summary is made by an AI service from OpenAi. The content is quality assured by news’s journalists before publication. You read that right. The job advertisement is sent into space. The idea cries out for a good explanation. Traveling at the speed of light “Horten wants you” is the name of the mildly special recruitment project. Very briefly explained, the job advertisement is translated into binary code. From here, potential applicants can click on to information about what to expect if you choose Horten as your new city. Marte Amalie Jonsrud Kaardahl, attractiveness builder in Horten municipality, shows off the code that has now been sent into space. She is anxious to see if anyone answers. Photo: Privat The most original advertisement was sent out on Friday from the satellite business Kongsberg Satelite Services (KSAT) in Tromsø, on behalf of the Vestfold municipality. – The antenna was put in the correct position before the link was sent into space. If we get an answer, we will make sure that the message gets out, says Grete Farstad, who is project manager at KSAT. The ad reaches the speed of light, passing the moon in 1.3 seconds. Now it can certainly sound like Horten’s many technology companies want green Martians on the team. In theory they are also open to that, but more realistically it is enough to recruit earthlings with the right skills, explains Marte Amalie Jonsrud Kaardahl. She is an attractiveness builder in the municipality. Marte Amalie Jonsrud Kaardahl, attractiveness builder in Horten municipality. – Horten sends out the world’s most high-tech job advertisement, she says enthusiastically. – We see that we have to greatly expand the search, and therefore have to turn over every moonstone. If there is intelligent life out there, we will have it here in Horten. Many on the bone The background for the initiative is the great demand and need for technologists in Norway, where Horten competes with both Norwegian and international technology environments. The municipality hopes that the initiative will lead to more people opening their eyes to the more than 40 technology companies in the city. Horten needs people for its many technology companies. Photo: Philip Hofgaard / news Luftfoto At the moment there are 45 vacant technology positions in the municipality, and new positions are constantly being added. Among other things, they need people who know sensor technology, space travel and the operation of autonomous vessels. – We want to show that Horten is the city that has complicated technology, but also opportunities for a good and uncomplicated life, says Kaardahl. Karl Jørgen Tofte, business manager in the municipality, believes. Karl Jørgen Tofte, business manager in Horten municipality. Photo: Magnus Skatvedt Iversen / news – We focus on marketing. We have a need to make Horten better known. It is a fantastic business world with many exciting jobs, he believes. As far as he knows, they are the only ones in the country to hire an attractiveness builder of their own. – We must take responsibility for making Horten known. Of course, the various companies have their own responsibility, but we play as a team. Many are thinking anew There is little doubt that there is a lack of minds in the industry. This is confirmed by Bjørn Tore Sund, deputy chairman of NITO’s expert committee within IT and digitalisation. And although he understands that the ad from Horten is a publicity stunt, he thinks they should have it for the test. Bjørn Tore Sund, deputy chairman of NITO’s expert committee within IT and digitalisation. Photo: Njarne Krogstad – It’s an exciting one. I’d love to hear from them if it works. He generally sees many examples of what he calls unrealistic expectations from employers when they advertise for people. – Right now, for example, many people are looking for experts in artificial intelligence. The area is too new there to find many new experts with experience in the area. Many probably aim too high, he believes. Hello! I have written this case. Do you have tips for similar stories, or other interesting topics I should look into? Do not hesitate to send me a tip!
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Sending a job advertisement into space – news Vestfold and Telemark – Local news, TV and radio
