Turid Helen Felli Lunde from Bergen wants to learn how to best cut the hair of her 8-year-old daughter Eirill. She does not receive the training in a regular salon, but from an online hairdresser who will guide over video, and who sits in Førde 170 km away. The hairdressing chain Floke is among the first in the country to start up the offer. So far, they have received a good response from customers. The hairdresser offers an offer to those who for various reasons do not want to physically visit the hair salon. Some people want to perform the haircut without physically visiting the hair salon, says hairdresser chain Floke. Photo: Tony Ågotnes / news The customer then receives guidance online on how to cut themselves or others. Turid Helen has cut her daughter before, but last time the result was not much to brag about. – The hair was cut like that in a zigzag, so he became very ugly, Eirill said. For the mother, it is motivating to learn to cut her daughter Eirill in this way, because she will then be able to save time in an otherwise hectic day. Before the cliff with a hairdresser … after the cliff with a hairdresser Fear of quality The industry association Norwegian hairdressing and wellness companies do not applaud the new offer. CEO Anne Mari Halsan thinks the professional quality of the craft is lost when it is the customer himself, and not the hairdresser, who cuts his hair. – The hairdressers have a good basic and further education. It is best to go to a hair salon where you get a safe and professional treatment, and not do this at home, she says. Floke founder and CEO Irene Stana understands the criticism, but she thinks the corona period has shown that customers’ needs have changed. There are customers who for various reasons do not have the time, resources or can take the trip to a regular hair salon. For some it can be uncomfortable to be out among people. Stana thinks it is better with an online hairdresser, than that the customer watches a guidance video on YouTube. – I run nine salons myself, and I’m not afraid to shoot myself in the foot with this offer. When Eirill’s mother (8) receives guidance online, she will not have to go to the hairdresser next time. Photo: Tony Ågotnes / news Avoiding the time constraint Eirin Pedersen at OsloMet understands that some people have such an offer. She has researched how time constraints affect everyday life for families with children. Pedersen points out that many experience that the days are divided into stages, where the work and school day are replaced with new activities outside the home. – The fact that one can skip going to the hairdresser, can give room for more alone time with the family. Turid Helen is sure that she will also cut her daughter in the future. It saves time, and the family can use the weekdays for other things than taking time for hairdressing class. – Now the web clip has taught me how to do it, and then I can practice when I have time otherwise.
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Eirill’s hairdresser is on a screen 170 km away – news Vestland
