Snap! The sound from the camera is proof that the moment has been captured. A face, a mood, a place. Snap! Olav Stubberud presses the trigger again. Has he got the perfect picture? Whatever! It’s not always that important anymore. – It should look “groggy”, bad and soupy now, he says. Stubberud has taken this photo of Skrillex and Fred Again from the Coachella festival. Photo: Olav Stubberud #nofilter Multi-artist Olav Stubberud lives in the USA, where he works mostly as a photographer. Justin Bieber, Kygo, Vin Diesel and Martin Garrix are on the customer list. Familiar faces who used to want perfect digital photos with filters and all. But who will now more often capture the authentic and imperfect. – We have lived in a time where everything has to look perfect. And because of the technological possibilities to create the perfect, everything has become very similar. This is a counter reaction. Bad digital cameras are popular to use, says Stubberud. – Or analogue cameras such as Polaroid. It should look strange and a little ugly. There is some nostalgia here, of course. A longing for when things felt more real. Olav Stubberud takes many perfect pictures. But his customers more often want them imperfect. This is a self-portrait. Photo: Olav Stubberud Succession Hollywood is also striving for the more authentic nowadays. The analogue has obviously become more popular in the film and TV series world. Despite endless digital possibilities, where computers fix the effects and Chat GPT can soon write the script, there are more people who film their stories on old-fashioned film rolls. Several of the biggest filmmakers consistently do it the old fashioned way. Now even TV series have started to use the analogue. Most recently with the mega-success “Succession”, where everything is filmed with a 35mm camera in its characteristic and wobbly way with quick zooms and pans. Stubberud sees that several parts of popular culture are characterized by the same pursuit of the real and unpolished. – This is spreading much faster now, due to social media. Everything talks together in a different way than before. Using make-up to look bare Trying to look like you’ve never tried has long taken over the fashion industry. “Normcore” and “trash fashion” have been familiar terms for a long time. It should look like you just put something on in a hurry. But the trend that has flared up in the make-up industry takes the cake, some say. – It’s really paradoxical, says MinMote journalist Thea Roll Rakeng. Supermodel Gigi Hadid often uses makeup to look makeup-free. Photo: AFP The make-up industry has introduced one of the most incomprehensible things we’ve seen since teletext on the internet: You have to use make-up to look without make-up. – The goal is to look natural. But there are often several hours of work behind it, so it’s a bit of a sad trend, says the fashion journalist. Rakeng sees the same tendency across the board. – The fashion and beauty industry is completely caught up in this now. You should not see that you have really tried very hard and paid a lot of money for it. Botox and fillers should be done so that no one thinks about it. It’s a strange thing, says the fashion journalist. A fashion journalist with no make-up in the stairwell. Photo: Privat Can’t bear to press CAPS LOCK or SHIFT? – It is of course something we did very deliberately, Magdi Omar Ytreeide Abdelmaguid tells Karpe. The rap group eagerly describes how they tried to show that they weren’t trying too hard. – We just wanted to emphasize that we haven’t worked so much on it, compared to our other songs. Chirag Rashmikant Patel in Carp. The picture was taken in Milan. First stop on their European tour. Photo: Frode Fjerdingstad news has previously written about small letters being the new big letters. Several artists have suddenly started writing their song titles with a lowercase initial. The aim is apparently to appear more “chill” and relaxed. And represents a new writing style among young people. The most recent example is Susanne Sundfør. The artist ditched the traditional use of letters when she had to write the song titles for the album “blómi”. None of the titles contain capital letters. Now someone has taken relaxing song titles to a new level. Because while some people drop capital letters, there are others who don’t even “bear” to change the original file name. interview_karpe_filnavn.doc When Norway’s biggest rappers released the EP MIKE IT SPEKTRUM, the titles of the new songs were written like this: BigPapaGoat_v4_4130422.wavTheMostBeautifulShowInTheWorld(RightNow)_v2_instr020822.wav – That was what the songs were called when we sent them to each other by e-mail, says Chirag Rashmikant Patel. – With those titles, we play on the fact that people were served something that was not so processed. – There are many people who do this now, they “save” a bit. People release a song halfway through on Soundcloud or TikTok. If it doesn’t quite work, then you can just say that “I just fucked up”, says Rashmikant Patel. Karpe is unsure whether they were the first with the filename trend. They weren’t the last anyway. Because suddenly Astrid S came up with a new song: Then the rapper Isak Shorty came up with these two songs: – Being unfiltered, toned down and scaled down is obviously important now. It should look a bit random. We see it in the whole culture, says director of music at news, Mats Borch Bugge. He believes the tendency may be due, among other things, to the young people’s commitment to climate and environmental issues. The head of music at news, Mats Borch Bugge, sent us a random and imperfect picture. Photo: Private – Things should look a little rough and used. And reuse and sustainability are important to many. – Isn’t it paradoxical to try to show that you haven’t tried? – Yes, it is a staging of authenticity. But in some cases it is probably also a real reaction to our times, says Borch Bugge. PS! The journalist has done almost nothing on this case. Just a quick google search and a couple of phone calls. That was as much as the journalist could bear to write. (He actually did a hell of a lot of work on it!!!)
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Olav Stubberud, Karpe and fashion journalist believe that many people want to appear imperfect – news Culture and entertainment
