Russian President Jakob Blix-Nilsen at Valdres vgs. says many people dislike the aggressive marketing from the commercial Russian actors. Young people are exposed to “enormous commercial pressure” from influencers on Instagram, TikTok and Snapchat, a new report states. Several influencers advertise, among other things, what they believe to be good sponsorship agreements, against young people who will not be drunk for several years. – Influenzar advertising is everywhere and about everything possible, but the fact that this is directed directly at those who are not drunk yet is not good. An unculture has taken hold in many places, believes Blix-Nilsen. Distance The Russian board in Valdres has distanced itself from the equipment press. They have a close collaboration with the school’s student services, which, among other things, can help with Russian equipment for those with poor advice. FOR EVERYONE: National matches for the Russians are also expensive, and not everyone can afford to go there. At the school in Valdres, they therefore organize school parties and revues for everyone, including students who choose not to be drunk. Photo: Stine Bækkelien / news – We have managed to maintain a good tradition that you do not start the Russian celebration until you are a graduating student yourself. Blix-Nilsen believes that the pressure to buy is greater in the cities, but that Russians in the rural areas are also aware of this. – The biggest players are very good at targeted marketing and can also visit here in the district with trial days of clothing and equipment. But the Russian president believes that the packages offered by the Russian actors are overpriced. The screenshot is taken from the Instagram account @russeservice. Here they advertise against young people who will be Russians in 2024/2025. Photo: Screenshot/Instagram On the website of Russ.no, among other things, advertising is directed at young people who will be Russians in two years. Photo: Skjermbilde/Russ.no I think something is going under the radar Karianne Stordal is the administrator of the Facebook group “Russian parents in the 2020s”, and has for several years fought for the Russians to have a safe and inclusive celebration. Stordal believes that Russian players are creating buying pressure among future Russians, and that much of what they advertise is unnecessary. – We have to look at whether it should be okay to carry out this aggressive marketing towards children. Here, something that goes under the radar is revealed. According to Stordalen, she already saw in 2018 an advertisement aimed at drugs in 2023, i.e. five years ahead of schedule. It is uncertain what kind of Russian actor this is about. MUCH UNNECESSARY: Karianne Stordal thinks there is a lot of pressure to get the various Russian products. – Some manage to break out, but many are trapped by this system, she says. Photo: Fylkesmannen i Innlandet – The actors sell the concept as if you are forced to have all this to be a proper Russian. You must have different sweaters with different motifs. There are stickers everywhere, songs and even thong panties with logos on them. Stordal believes it is important that parents come to the track early. – Parents must be aware of these mechanisms, so that they can talk to their children and equip them to resist, she says. – It is not the young people who have shaped this system. It is the cream mares that make the Russian tradition so long-lasting and inflated, she adds. ADVERTISEMENT: This picture was posted by Karianne Stordal on the Facebook group “Russian parents in the 2020s”. She believes the image was from an advertisement in 2018 – aimed at Russians in 2023. Photo: Screenshot/Facebook/Facsimile – Russians are up-and-coming youth Knut Lyngstad is the daily manager of Russedress, and answers on behalf of both Russedress and Russeservice. He says that planning for retirement often begins the year before one is retired. That is, in the first year of secondary school for two-year vocational subjects and in the second class for the rest. – We market ourselves to those who plan the Russian celebration at the time we know they are planning it. Do you think there is a pressure to buy in the Russian era? 💸 Yes, there is an unnecessary pressure to buy in the Russian era Yes, but you are only Russian once No, I don’t think there is any pressure to buy Show result Lyngstad says that both the Russian celebration and the media habits in the age group have change in step with changes elsewhere in society. – Therefore, for example, we direct more of the advertising towards social media instead of established media. – After more than 40 years in the industry, we have experienced that the russet era has changed in step with the changes in society. One of the things that is the same is that Russians are up-and-coming young people who think and decide for themselves, he adds. Read the full answer from Lyngstad. Planning for russe time often starts the year before one is russe, that means in the first year of secondary school for 2-year vocational subjects and in second class for the rest. We market ourselves against those who plan the Russian celebration at the time we know they are planning it. It happens that we get inquiries from pupils also at secondary level about russe products, but russe equipment is reserved for pupils who are supposed to be russe and we do not advertise towards pupils of secondary school age. Both the Russian celebration and the media habits of the age group have changed in step with changes elsewhere in society. Therefore, for example, we direct more of our advertising towards social media instead of established media. As a major player in the field of Russian equipment, we must deliver quality and at the same time be able to offer reasonable Russian equipment so that everyone can take part in the celebration. It costs from under a thousand for a basic package with a suit, hat, Russian card and a few other small things. Furthermore, it is important to emphasize that there are many actors who help to shape expectations for the Russe time, including news, which after Easter, for example, has started the selection of a historic Russe song. We also noticed a significant increase in interest in Russian buses and Russian groups when news produced “Skam”. After more than 40 years in the industry, we have experienced that the russet era has changed in step with societal changes. One of the things that is the same is that Russians are up-and-coming young people who think and decide for themselves. These are the questions that were asked: • Do they advertise against pupils who will not be drunk for several years? If so, why do they do this?• How many years ahead do they try to reach the youth?• Are there many students who buy Russian equipment from you several years in advance?• How do they work with marketing? For example, do they use influencers?• Many say they know of a buying pressure during the Russian era, do they have any responsibility here?• A youth politician we have spoken to says that the Russian actors have great power over the Russian era. Are they in agreement? If so, why/why not? Hall manager Håkon Meinich-Bache says they do not advertise against young people until the year they are supposed to be drunk. He works at russeprofilering.no, which is one of the smaller players on the market. – One of our tasks as a smaller clothing supplier is to give competition to other larger suppliers who have had a near monopoly on this market. In this way, the prices will be more reasonable, and the Russians will have more options when it comes to purchasing. Meinich-Bache believes that suppliers have a responsibility to avoid pressure to buy during the rush hour. Desire is a national rule Omar Svendsen Yagci is a central board member of Unge Venstre, and is in his third year at Gjøvik secondary school. He believes that the Russian actors have great power over the Russian era and that something should be done. – It is good that we have actors who want to help secure clothing and material for the Russians, but there have been stories that many young people experience great pressure from these actors. WANT LESS PRESSURE: Omar Svendsen Yagci believes that social media may have contributed to the escalation of such Russian traditions in recent years. – One reason may be that the technological development through more frequent information sharing and social media has meant that Russian traditions and the importance of Russian times have accelerated in both pace and scope. Photo: Private Yagci believes it may be necessary to look at the possibilities to regulate the sector or through dialogue create common frameworks for the actors. – Russetida is an important celebration for young people, and an unculture has developed with pressure, exclusion and outsiders. A national regulation could perhaps be a good solution, to ensure a safe and inclusive framework for everyone. Håkon Snortheim is the first deputy leader of the National Association of Young High Schools. He does not think there is anything wrong with the actors taking good care of the pupils. NOT CRAZY TO MAKE MONEY ON RUSS: Håkon Snortheim is 1st deputy head of Unge Høgre. Photo: private – The Russian has turned 18 and can make his own choices. As long as the Russian actors follow the law, there is nothing wrong with them making money on Russian sweaters or earplugs. – The actors who break the law and take advantage of Russia must of course be punished for it, he adds.
ttn-69
Several years before the russet season starts, young people are offered sponsorship deals – news Innlandet – Local news, TV and radio
